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Newsletter editing, for keeps

Perhaps you've heard about the newsletter this "D.C. Madam" sent to her call girls. Based on excerpts I saw at The Huffington Post, it's the most useful employee newsletter I've seen in years.

Pamela Martin & Associates escort agency boss Jeane Palfrey gave her workers some straightforward business advice.

In various issues of the plainly named, simply designed "Newsletter," in the 1990s, she communicated to her people with the refreshing directness of a newsletter editor who really wanted to get some stuff across:

She readied her workers for the busy season. "Congress is back in session. This always helps to boost business."

She suggested when they might have a day off: "That damn Monday night football...ruines [sic] business every single Monday night!"

She exorted them to be professional: "Organization and efficiency need to be, No, must be the bedrock from which the on-call escort service operates."

She advised her workers on ethics. After telling a cautionary tale about an employee who was arrested, she drove the point home: "The bimbo kept records. ... Destroy the data immeidately [sic]!!!!!!!!!!!!!!!!!!!!!!"

She talked customer service, telling her workers that they're "damned fools" if they think they can go on calls, "collect the $200 and 'just talk.'" (She also offered them advice on how to handle "fuckhead customers.")

And she discussed corporate values: "Victoria's Secret," she wrote, "is the only place a Pamela Martin girl shops."

So many corporate publications fail to impart practical information, but instead serve as a mere symbol of organizational communication.

This newsletter, on the other hand, is the real deal.

Comments (5)

And remember: Execs like to see best practices from companies with which they're familiar. ;-)

In some jobs, whether you have a great newsletter or not, you're screwed.

I dunno. I saw some other excerpts from that newsletter and it seemed a bit jargony to me. What's a rusty trombone anyway?

Even the best newsletter editors can't please everybody. There's always going to be one square ...

I wouldn't touch that one with a ten-foot peg.

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This page contains a single entry from the blog posted on May 3, 2007 8:00 AM.

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