I've been going through a file of mostly wonderful memos my dad wrote in the 1960s when he was creative director of General Motors' ad agency, Campbell-Ewald. Lots of great communication truths in here, some of which will appear in next week's Ragan Report, more of which will appear in the Sept./Oct. issue of the Journal of Employee Communication Management.
As I'll write in the Journal, I'm not so much reading these memos as communing with them. Dad's words are my intellectual womb walls.
But one of these memos brought me up short. It's dated June 21, 1967, and it's addressed to the whole creative staff. It follows:
***
The Loss of a Lady
There was a time not so long ago in this business that, with a few exceptions, women writers were regarded as extravagances, as somewhat expendable specialists who were brought in to write recipes for homemaker ads, give cleaning tips, or otherwise write giggly girltalk. And no one took them very seriously.
I think they might have gone along that way for a long time, if some smart ladies hadn't come into the business and proved to it that, in spite of their sex, they could be every bit as imaginative, versatile, and thus valuable, as their male counterparts. I remembered how surprised some people were around here when Mary Scott first did some outstanding Burroughs advertising, when Margaret Firnschild became the expert on Stran Steel ads. They're still a little amazed when Patty Kemp comes up with some excellent GM or United Delco or WJR ideas.
Certainly no one has contributed more to Campbell-Ewald and to this Vanguard of Versatile Ladies than Carol Muehl. Her ideas, her ads, her new business presentations, her speeches, her films, her dedication, and mostly her contagious commitment to many of the projects to which she has been assigned are beyond my placing a value on as a creative manager. Typical of these was her Teen-age Safety Program, which ... prompted some tough top exeutives to wipe their eyes, and spring to their feet to congratulate Carol not only for the program but also for being the kind of person who would put it together. It also inspired her boss, Fenton Ludtke, to say: "She serves not only as a fine copywriter, but also as a kind of creative conscience."
***
Dad went on to announce that Ms. Muehl had resigned, effective July 1. "She plans to spend some time finishing a book and then perhaps move East or West."
Carol Muehl moved neither East nor West. She stayed in Detroit, finished her novel and married my dad.
A Versatile Lady, indeed--and a feminist who, if I know my mom, must have cringed at the title and the tone of my dad's well-intentioned memo.
Comments (13)
Wow. I can honestly say that I don't think anyone is surprised by the creativity of women nowadays, but the whole women working thing is definitely still alive and well in my little world. Women who work and think all women should work, versus women who stay home and think all women should stay home, versus women who work part-time (me) and who think all women should mind their own business.
I don't believe men have to deal with that at all, do they?
Posted by Eileen | June 4, 2007 11:31 AM
Posted on June 4, 2007 11:31
Not to nearly the extent women have to, I think. But thoughtful men such (such as The Murr) think constantly about how to balance their work ambitions with their family's money needs with their need for family time and a happy mind (formula: golf).
But no, nobody's telling me how much or how little I should work, and I don't think I'm as acutely conflicted about it as my wife (who works four hard days a week as a teacher and whose unmarried, childless principal wants her to work five even though she "totally" understands "the work-family balance thing").
Posted by David Murray | June 4, 2007 12:04 PM
Posted on June 4, 2007 12:04
Eileen,
Men have to deal with it on a different level. You should see the looks and hear the sometimes rude comments I get when some folks find out my wife doesn't work, and never has. It's not that I go around broadcasting it (OK, I just did) but some nosy people in the workplace just have to know these things. I never could figure out where they were coming from.
Will
Posted by Will Daniel | June 4, 2007 12:26 PM
Posted on June 4, 2007 12:26
Some of this, Will, might just be an honest inability to understand the decisions of others.
I may have been guilty of doing a double-take when anyone, mom or dad, has told me they don't work, but rather stay home with the kids.
(In fact, I had to restrain myself from writing the insulting "just" in between "rather," and "stay" in the previous sentence.)
It's not because I don't know how much work that is--but precisely BECAUSE I know how much work it is, and how grinding it can be--that I gape, mostly in: "How do you do it without going mad?"
When the work day's over, I'm so happy to be with my kid. When I finally pack my kid off in the morning, I'm so happy to go to work. So as someone who lives a life of always moving between two pursuits, I just honestly have a hard time imagining having "just" one job.
(And since work is so much more varied--at least my work is--it's easier for me to imagine "just" doing that than it is to imagine "just" being with the little lamb.)
So I'm more CURIOUS than judgmental, but you might interpret my reaction otherwise .....
Posted by David Murray | June 4, 2007 12:53 PM
Posted on June 4, 2007 12:53
The thing is, David, I would stop working in a heartbeat and stay home full-time with the kiddos if I didn't have to work. Of course, I'd still write, and maybe that's why it seems so appealing.
But I don't know many men who feel that way. I realize I'm pissing off numerous feminists, but I just think we're different that way.
Except my friend Andy's uncle, a genius who could be making millions but instead quit his job to stay at home and start a "Think Tank" on his own. His wife's been working full-time ever since. As my husband said when he heard this, "Oh, that we could all quit and start a "Think Tank." I agree.
Posted by Eileen | June 4, 2007 1:54 PM
Posted on June 4, 2007 13:54
The older I get, the more dumb decisions I make with the best of intentions, and the more I get to know people whose decisions secretly made me tear my hair out, the less inclined I am to judge ANYONE. Judgmental people are ALL JERKS! :-) (Hey! I'm putting that on a t-shirt!)
I do think men and women have their own crosses to bear in juggling work and family. Women are often their own worst enemies, dragging each other down when they could be lifting each other up, but men--at least American men--do the same. They seem to equate their career success with their self-worth, and they lay that burden on each other.
Have you ever heard, when being introduced to someone, "John/Mary is currently engaged in raising the kindest, best-adjusted kids in town?" Bet not. It's something we all SAY we value above everything else, but our behavior says otherwise.
Posted by Jane Greer | June 4, 2007 2:34 PM
Posted on June 4, 2007 14:34
I really think this is another of those things where we have to patient while our (north american) societal norms and sub-conscious culture conditioning catch up with our best intentions.
Jane is correct - we all SAY that raising great kids is the most important job etc. etc. but the sacrifices involved in actually DOING that job to the utmost are harder than many people can appreciate particularly if someone else's choice is different from yours.
And I think men have their own challenges in this arena as several folks have mentioned. If you've never been in a meeting where a "career guy" announced that he would be resigning to be a full-time stay at home Dad (his wife made substantially more $$ at HER high-powered job) let me tell you the reaction is something to see (by the women even more than the men)
Again to second Jane - if we could all just smile and say sincerely "Good for you!" when someone tells us what they've decided to do (work outside the home, not work outside the home, work part-time whatever) we would all be a happier bunch. However, people and societies change slowly. Calling people on rude and thoughtless comments is a good way to help things along while we wait.
Posted by Kristen | June 4, 2007 4:27 PM
Posted on June 4, 2007 16:27
The sweetest revenge is to find a way to be pleased and at ease with one's own choices. As pleased and at ease as one can be, anyway--and fake the rest.
Or, as the Versatile Lady who raised me used to say, "Fuck them if they can't take a joke."
Posted by David Murray | June 4, 2007 4:32 PM
Posted on June 4, 2007 16:32
When my wife and I started out, Kim was a career-oriented person, who was advancing at a downtown Chicago commercial real estate firm. She kept working when our son was born, but something did change over time. She was less happy at work, and kept expressing the desire to be at home, raising a family.
When our second (and I believe last) child, Caitlyn, was born, Kim and I were working on a plan to allow her to be a full-time parent. (I know, the rest of you consider yourselves full-time, but like David said, you get to hide at the office for several hours each day).
Kim moved from a full-time position, to part-time positions as a Pampered Chef "consultant" and then a member of our church's paid staff. Our plans hit a bump when I unexpectedly lost my job a few years ago. We actually are still recovering financially, and Kim has had to continue to work part-time.
Nothing would drive her more crazy than having our kids home all summer without one of us around to parent them. Nothing would drive me more crazy than for that person to be me.
Posted by Tom Keefe | June 4, 2007 4:46 PM
Posted on June 4, 2007 16:46
As my wife's school kids say, "I feel ya, Tom. I feel ya."
Posted by David Murray | June 4, 2007 8:27 PM
Posted on June 4, 2007 20:27
My son says stuff like "I feel ya" too. I really wouldn't last a week before I lost it.
Posted by Tom Keefe | June 4, 2007 9:40 PM
Posted on June 4, 2007 21:40
I left IBM three weeks after my daughter was born and have never looked back. I probably make less money than if I'd stayed, but the dividends are awesome.
Yes, reactions vary when I mention that I'm a part-time househusband, but only two opinions really matter here: mine and my daughter's.
David, you and I have talked about it in the past -- and we both feel we have the best of both worlds. True, many people define "success" in terms of money, title and prestige, but for me, there's no prestige greater than when people remark how great my daughter is.
They're right, of course.
I used to think it sad that I was virtually the only Dad who'd show up to sit in on my daughter's classes during "back to school" week. But then I realized that what's great for me may not be as fulfilling or appropriate for someone else. And that's okay. "Your mileage may vary."
I'm just glad that I can play a meaningful role in her life. And even devote some time to being a Blood Ambassador in the community. If it means staying up half the night to catch up on work, so be it. So what if I'm exhausted? It gives me both empathy and understanding for whomever (woman or man) devotes their time to raising the kid(s). I may be tired, but I feel good.
Posted by Michael Zimet | June 10, 2007 7:12 AM
Posted on June 10, 2007 07:12
Nicely said, Mike. I never take my freelance freedom for granted. Not for one single day. Every day I have it--every day that I knock off at 4:00 to pick up Scout and trundle her onto the subway and walk a half-mile home with her on my shoulders is money in the bank as a Dad.
Posted by David Murray | June 11, 2007 12:39 PM
Posted on June 11, 2007 12:39