A couple of posts ago, I asked, Whither Bob Murray? and vacillated on whether the owner of the collapsed Utah mine was a crisis PR nightmare or a crisis PR dream.
It appears we have our answer. In an e-mail sent five days after he simply disappeared from public view—after several more miners were killed in the meantime—he explained his absence: "efforts in the digging and recovering have left me such that I cannot be a good spokesman to the public media on behalf of our efforts to rescue the original six miners.''
Dear Bob: You were "such" to own the mine and "such" to preen in front of the camera during a heroic rescue attempt (and "such" to bash the union and defend your company as being so incredibly safe). So you ought to be "such" to be able see the thing through to what seems to have turned out to be a bitter end.
Comments (4)
David...was thinking the exact same thing this morning watching the latest on the Today Show. He made himself out to be our hero until the tragedy turned catastrophic. I was giving him high marks until now...it'll be interesting to turn our focus to the spokesperson for the increasingly angry and desperate families.
Posted by Don Lariviere | August 21, 2007 7:00 AM
Posted on August 21, 2007 07:00
such is life
Posted by Victor Zalakos | August 21, 2007 4:16 PM
Posted on August 21, 2007 16:16
This is starting to get interesting; Murray responds to grieving man's taunt by telling him he needs to find the Lord:
http://www.suntimes.com/news/nation/520350,CST-NWS-utah22.article
Posted by David Murray | August 22, 2007 8:57 AM
Posted on August 22, 2007 08:57
David: Great analysis. I quoted from your earlier post on Bob Murray in an Op-ed that ran in the LA Times and on my blog at: http://jon8332.typepad.com/force_for_good/2007/08/crisis-communic.html
Posted by Jon Harmon | August 24, 2007 8:31 AM
Posted on August 24, 2007 08:31