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"Memo to C-Level Speakers"

When the communication corner of the blogosphere erupted a few years ago, I figured speechwriters, those chronic byline piners, would be the most enthusiastic celebrants. Alas, there are only a few speechwriters' blogs.

There's Hal Gordon's blog, for Ragan.

HP speechwriter Ian Griffin does a blog, too.

Freelance Jane Genova blogs on speechwriting here.

U.K. freelancer Brian Jenner blogs.

And maybe there are one or two other regularly updated speechwriters' blogs that I'm forgetting (I hope you'll weigh in in the comments).

But I'm here to announce a very humble, very handy new blog, introduced to me yesterday by veteran speechwriter—we're talking a 25-year veteran of the CEO speechwriting wars—Pete Ryckman.

Called "Memo to C-Level Speakers," the blog addresses execs directly, and offers well-written advice on speaking style and content. Typical of Ryckman's early entries:

***

We've all been in an audience that's built a double-course, concrete block wall between us and the speaker. Nobody is paying attention. We've tuned out. People do e-mail on their BlackBerrys. They talk to each other. Everybody feels trapped. Lucky souls near the back or the sides wait for a pause so they can break for the door.

We've also seen the opposite. We've been in audiences that turned the wall into a superconductor. The room is filled with electricity. Big energy flows back and forth between speaker and audience. Sometimes the energy is positive. There's laughter. People nod in agreement. Sometimes the energy is negative. The audience is restless and edgy. People interrupt with questions and challenges to the speaker. But it's all good. The speaker and the audience are connecting. They're having a real-time dialogue. It's working.

***

Want to know how to avoid the former scenario and make the latter happen? Read Ryckman!

Comments (5)

Wow, this is a GREAT blog. A quick browse gave me this, which I've been preaching for decades:

"Jokes do not loosen up audiences. When they see a joke coming, sphincters tighten."

I'm RSSing this one!

Pete Adms:

Pardon my ignorance - but what is a C-Level speaker?

A CEO, CFO, COO, CIO ... who speaks.

Pete Adms:

Thanks!

Thanks, I never did get around to looking up what "C-Suite" means, which name struck me as odd given that so many are "A" personalities.

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