My pal Tony Judge points me to the gallery section of of Fred Thompson's campaign Web site.
Hell, cancel the primaries and give Thompson the nomination now. These people can't be stopped!
« "Memo to C-Level Speakers" | Main | He's colder in person than in print »
Photojournalism captures true mood of Thompson campaign
Search
About
This page contains a single entry from the blog posted on December 5, 2007 7:55 AM.
The previous post in this blog was "Memo to C-Level Speakers".
The next post in this blog is He's colder in person than in print.
Many more can be found on the main index page or by looking through the archives.
Powered by
Movable Type 3.33
Movable Type 3.33
Comments (12)
David, I got some Ragan email a few days ago featuring you talking about how everybody uses video these days--to their detriment, because they do it so poorly. This Thompson site shows (as if we ever doubted it) that professional communicators are still using PHOTOS to make themselves look ridiculous.
Let's campaign on this platform: that no one should be allowed to graduate with a degree in "communication" or "PR" or "marketing" unless he or she can demonstrate an ability to see things from the public's point of view.
Posted by Jane Greer | December 5, 2007 10:02 AM
Posted on December 5, 2007 10:02
Jane, you know I don't believe in big-government, regulatory solutions.
Posted by David Murray | December 5, 2007 10:12 AM
Posted on December 5, 2007 10:12
Employee newsletter photos are often chosen to make sure that employees are shown and therefore feel "recognized" vs. what they should be chosen for -- because they tell a story. Isn't everything about telling a story? What story does showing people watching TV (and not looking too excited) tell?
Posted by Diane | December 5, 2007 11:48 AM
Posted on December 5, 2007 11:48
I think if you polled communicators under 35 and asked them ....
The purpose of photographs on a Web site or publication is to:
A. Recognize employees or executives.
B. Tell a story.
C. Break up a text-heavy page with some "eye candy."
... you'd get equal numbers of responses, A, B and C.
We've lost the art of telling stories with photos and captions.
Posted by David Murray | December 5, 2007 12:57 PM
Posted on December 5, 2007 12:57
We've lost the are of telling stories, period. Instead we resort to:
* cryptic bullet points
* silos filled with meaningless jargon
* web sites no one looks at
* photos no one cares about except maybe those who are pictured
* captions that repeat exactly what's in the story already
* unsitely erors and tipos
* cloying boosterism!
* unattributed value statements
Posted by Ron Shewchuk | December 5, 2007 3:34 PM
Posted on December 5, 2007 15:34
It looks to me as though someone simply downloaded their pictures and posted them all without any editing and without selecting the best ones. (Really, do we need a dozen of essentially the same shot?)
And could those people look any more bored? I can't imagine that Fred Thompson's campaign staff thinks pictures like those are going to do ... well ... ANYTHING good for his campaign.
Posted by Andrea S-R | December 5, 2007 3:48 PM
Posted on December 5, 2007 15:48
I like the guy who's looking oddly in the opposite direction of the boob-tube watchers.
Posted by david Murray | December 5, 2007 3:50 PM
Posted on December 5, 2007 15:50
Why would I poll communicators under 35?
Posted by Diane | December 5, 2007 4:18 PM
Posted on December 5, 2007 16:18
Because they're less likely to come from journalism backgrounds and less likely to have been taught journalism and publication-editing basics. The profession's stress has been wholly on strategy and not on craft for the last 15 years, and it shows in some seriously crappy craft.
Posted by David Murray | December 5, 2007 4:30 PM
Posted on December 5, 2007 16:30
Ah, I was afeard this was an age-ist approach. I seem to running into a lot of age-ism lately.
Posted by Diane | December 6, 2007 9:38 AM
Posted on December 6, 2007 09:38
I could tell you were ready to pounce! Where are you running into this age-ism?
Posted by David Murray | December 6, 2007 9:52 AM
Posted on December 6, 2007 09:52
Just about everywhere, frankly.
Posted by Diane | December 6, 2007 4:18 PM
Posted on December 6, 2007 16:18