Most bombastic business speech in recent memory
A better blogger would have given you an item on this Wednesday.
That was the day that Wal-Mart CEO Lee Scott gave a bold defense of his company and a truculent attack on its critics at Town Hall Los Angeles. The speech should be required reading for all speechwriters who can't remember the last occasion they've had to write a truly persuasive speech.
And CEOs, who are afraid to say anything, should read this taut, well-argued speech that says everything.
Much more detail to come in the next issue of Speechwriter's Newsletter, where we analyze the speech, paragraph by paragraphå‚ut meanwhile, read the transcript in the What's New section of Speechwritercity.com
