NO SECOND CHANCES FOR SPEECHWRITERS
Novelist Shirley Jackson (1916-1965) is probably best remembered for her infamous short story, “The Lottery”, which was originally published in The New Yorker in 1948. I say “infamous” because it caused a number of subscribers to cancel the magazine in protest. They felt, with some justice, that they had been duped into reading what appeared to be a harmless account of the folkways of a small New England town, only to find that the story had an absolutely horrific ending.
I will say no more about the story itself. If you’ve not read it already, it deserves to be approached without so much as a hint as to the outcome.
But Miss Jackson did give a lecture, “Biography of a Story”, which chronicled the flood of vituperation to which she was subjected once her story appeared in print. Miss Jackson was living in a remote town in Vermont at the time. But The New Yorker duly forwarded the hundreds of letters, mostly negative, that were sent to her care of the magazine.
As Miss Jackson said in her lecture: “One of the most terrifying aspects of publishing stories and books is the realization that they are going to be read, and read by strangers. I had never fully realized this before, although I had of course in my imagination dwelt lovingly upon the thought of the millions and millions of people who were going to be uplifted and enriched and delighted by the stories I wrote. It had simply never occurred to me that these million and millions of people might be so far from being uplifted that they would sit down and write me letters that I was downright scared to open …”
Miss Jackson’s lecture was studded with excerpts from these letters. For example:
(Massachusetts) I will never buy The New Yorker again. I resent being tricked into reading perverted stories like “The Lottery.”
(Minnesota) Never in the world did I think I’d protest a story in The New Yorker, but really, gentlemen, “The Lottery” seems to me to be in incredibly bad taste. I read it while I was soaking in the tub and was tempted to put my head under water and end it all.
(New Jersey) Surely it was only a bad dream the author had?
(Oregon) Where in heaven’s name does there exist such a barbarity as described in the story?
(Canada) Tell Miss Jackson to stay out of Canada.
But none of the letters Miss Jackson received in response to her story was to prove as mortifying as one that was sent to her by a man in California. This man took it for granted that Miss Jackson would know who he was, and his name did seem vaguely familiar to her, although she couldn’t identify him precisely.
At length, she decided that he must be another writer, and that the safest approach to answering his letter would be to reply with something “carefully complimentary and noncommittal.”
Shortly after she mailed her reply, some friends of hers from California came to visit. While they were there, she asked off-handedly if they had ever heard of her mysterious correspondent. They had indeed: He had just been narrowly acquitted of murdering his wife with an ax.
With a sinking feeling, Miss Jackson looked up the carbon copy of her reply to this gentleman. “Thank you very much for your kind letter about my story,” she had written. “I admire your work, too.”
Clearly, Miss Jackson miscalculated the reaction of her audience. It wasn’t as if she didn’t have fair warning. Her agent told her that she didn’t care for the story, but added that her job was to sell it, not like it. The fiction editor of The New Yorker expressed similar misgivings – but bought the story, nonetheless. Despite the hate mail, Miss Jackson was lucky. As a fiction writer, she had the luxury of waiting until her strange tale was recognized as a horror classic. Eventually, it would be the basis of three films, in addition to radio, TV and stage adaptations.
Speechwriters are not so lucky. If we miscalculate the reaction of our audiences, we don’t get a second chance to make our case.