STORYTELLERS IN CHIEF
February is the birth month of two of our greatest presidential storytellers –- Ronald Reagan on February 6 and Abraham Lincoln on February 12.
In their day, both these presidents were harshly criticized for being “nothing but” storytellers. People who had no sense of humor called Lincoln a buffoon because he liked to tell funny stories, and Reagan was satirized as a president who spent all his time in quest of the perfect anecdote. But in the end, the critics didn't matter. Being great storytellers helped both Lincoln and Reagan sell their policies to the American people, and added greatly to their personal popularity. Both were better chief executives because of it.
Telling a good story can be an extremely effective way of making a point. It can also be very shrewd politics. President George W. Bush, for example, remarked famously in 2003, "We have a responsibility that when somebody hurts, government has got to move."
A remark like that is a good sound bite, and it serves its purpose for the moment. But it’s also the kind of remark that can come back to haunt you. Did President Bush really mean to be taken at his word in this particular instance? Did he really mean that every time somebody in this country stumbles and skins a knee that the government has to rush in with iodine and a band-aid? If Mr. Bush really did mean what he said, he was being wildly unrealistic; and if he didn’t, he was being a hypocrite.
Ronald Reagan also addressed the question of what government should do when people are hurting, but he did it more astutely. He told a story. In an address to the Tennessee State Legislature in 1982, President Reagan said this:
“I grew up in the Depression. I watched one Christmas Eve as my father opened what he thought was a greeting from his employer, only to find out it was a pink slip and that he no longer had a job. I know the humiliation that every family feels when the head of the household can’t find work, and I know there are times when only government can help.”
What’s instructive about this story is that President Reagan identifies powerfully with the unemployed, because of what his own family went through during the Depression. But at the same time he doesn’t create an open-ended federal entitlement. He says that there are times when only government can help; he doesn’t commit the government to addressing every misfortune.
It’s the people who say that Ronald Reagan was “nothing but” a storyteller who are the real political naifs. Happy Birthday, Mr. President.