Putting the 'You' in Usability

'Usability' is one of those words or phrases that tend to scare
communicators—like 'audit' and 'focus groups' and 'last call.'

Okay, maybe I'm the only one who dreads that last one . . . but most
communicators I know tend to shy away from the concept of usability. They
think it involves heavy science, one-way mirrors, expensive 'usability labs'
and hours and hours of extra work.

It doesn't. I've sat through usability guru Jakob Nielsen's one-week seminar
on usability for intranets; I've read the important books on the subject;
I've even done some usability testing in the real world. It may be about as
much fun as watching ice melt, but it ain't hard.

And communicators can't afford to ignore it. It's too important. It may be
single biggest reason why people aren't coming to your online publication,
web site or intranet home page.

With that in mind, I've put together, through Ragan Communications, this Teleseminar to introduce the concept to communicators, and give them some tips and tactics that they can use immediately.

Check it out and if you like what you see, contact my friend Diane Tillman at 800.493.4867 x4250.