News, ideas & conversations for communicators worldwide
 

« Place your bets! | Main | Question of the week . . . »

Surprise, the COO's to blame

All bets are off . . .

As I mentioned in my previous post, I recently spent a day with a big transportation company, taking a hard look at their employee communication programs and vehicles. A third of the day was spent with the content providers who are responsible for getting the communicators information from their different departments.

Another third of the day was spent with the company's executives—including the CEO. And the final part of the day was spent with the communications team, including the vice president, who reports directly to the CEO.

I asked blog readers to bet on which one of those groups was inhibiting good communication the most—the content providers, the executives, or the VP of communication himself.

Well . . . the answer, I guess, is none of the above. I can't blame the content providers, because they are actually into the process. They may not contribute as much as the communicators would like . . . but for a bunch of volunteers, they do a pretty good job.

And I can't blame the VP, because he was willing to go to bat for communications with the CEO—and was working hard to get the company to adopt a more candid, strategic approach to communications.

And I can't blame the 'executives,' as a group, because they were willing to spend a big chunk of the day talking about communication, and I could tell they recognized its value. In fact, the CEO himself never left. He spent four hours with me. He sat in with the content providers and the executives.

And he listened. He didn't fiddle with his blackberry or leave to make calls or stare out the window. He listened. He even—and you won't believe this—stayed for the writing exercises that I put the content providers through.

So, then, who is to blame for the communication lapses in the company—and, I should mention, there are communication lapses in the company. Two major initiatives that will change the face of the company are going largely uncommunicated. Employees are gasping for information, and not getting any.

Why? After a lot of probing and questioning on my part, I uncovered the truth. It's one man. One guy is a human bottleneck. It's the COO—and he's a Cardinal Richelieu-like figure at the company. He doesn't sit on the actual throne . . . but he wields just as much power as the CEO. And as open as the CEO is to candid, strategic communication, the COO is every bit as much against it.

He fights the CEO at every turn. He doesn't think employees should know anything. And guess what? Those two major initiatives I just mentioned? He owns both of them. So he blocks the information from flowing anywhere.

In fact, for the portion of the day where I was talking with executives, we were supposed to have 25 vice presidents and assistant vice presidents in the room. Only 18 showed up. And guess what? All seven of the missing people reported to the COO. Imagine that.

And here's the kicker. Until two years ago, employee communications used to report up into the COO's office. Then it was moved. And the guy is still pissed about it.

It's an ugly situation . . . and I still don't know what to tell my client. Her boss is willing to go to bat for her, but he doesn't want to get in a pissing match with Cardinal Richelieu. (There's a great Richelieu quote about how he dealt with his enemies: 'If you give me six lines written by the most honest man, I will find something in them to hang him.' You want that guy mad at you?).

And while the CEO believes in communication enough to spend most of a day talking about it . . . he probably has to pick and choose his battles with the COO, and he may not want to spend his energy on communications.

This is a tough one. If anyone out there has any advice, I'd love to pass it along to my client.

Comments (7)

steve:

While I love the anonymous letter to the COO in theory . . . in practice it would get my client in trouble. As would firebombing his house, another thing I'd like to try.

Carmen, you're suggestion is very close to what I did suggest. To start leveraging the CEO's commitment to communications to write around the COO. And create the pieces FIRST, then show them to the CEO and other Powers That Be.

Once people see these things completed, and once people start reacting to them, they are harder to shut down. I'll let you know if it all works.

Steve

David:

It may stem from that COO's background. Typically, but not always, if they come from the legal field they are usually against most forms of internal communication because of the threat (perceived or real) of any liability from said communication, regardless of how carefully it was crafted.

John Strickler:

DATE: 12/17/2004 60:12:9A PM
Hows about an anonymous e-mail to the CEO with your blog attached?

David Murray:

DATE: 12/17/2004 62:00:5A PM
I hate to be a stickler, Mr. Strickler, but that would violate IABC's Code of Ethics in about 17 different ways.

(What the hell, Steve. Give it a shot.)

Carmen Ramson-Herzing:

DATE: 12/17/2004 80:60:3A PM
I don't think insulting the COO will make him a willing partner. It's too bad you didn't get to speak with him, because I'd like to know WHY he is opposed to communication. Chances are, he's afraid of direct communication because he doesn't know what candid, strategic, helpful communication really looks like. He needs to be shown how much it can help his strategies come to life.

I would suggest writing the communication piece about one of these major initiatives. Just write it -- use the CEO to learn the details. Ask employees what they need to know about it. Make it direct but also helpful. Tell employees how they can help the COO achieve his goals. THEN show it to him. Encourage his input, but give him a deadline and your plan for when it will be published. This way, he doesn't debate IF it will run, but HOW it will be shaped. This makes him a partner, since he owns the project, but not a dictator, since he doesn't own communications. What do you think?

Matthew Roberts:

DATE: 12/21/2004 59:63:9A PM
Prehaps this is something only you can address with the COO yourself? Compliment him on the things he does right but tell him you think someone in his position must know the importance of good communication... and then maybe suggest some strategies that he "may not have thought of"

Sveta:

DATE: 12/24/2004 69:54:4A PM
Your great argument could be than implementation of effective internal communication plan is MUST for a company. Information flow could be secured by written reports and clear evidence of it. In a communication plan the point for collecting of information can be and should be CEO. Explicit rule could be defined in accordance to ethical and professional norms adopted by management. Presentation of the new plan or draft should be done for all participants in communication process and on the presentation all problems should be discussed and everyone should give comments. So proposal to a client should be new communication plan, with clear definition of information flow and developed reporting system in accordance with decision making process of the company.

Post a comment

Important:
to protect against spam you must enter the letter "x" in the box.
(The comment will be posted ONLY when the safety letter is entered.)

About

This page contains a single entry from the blog posted on December 16, 2004 4:52 PM .

The previous post in this blog was Place your bets! .

The next post in this blog is Question of the week . . . .

Many more can be found on the main index page or by looking through the archives.

Comment Feed Subscribe to this blog's feed
[What is this?]

Recent Responses

Graeme Ginsberg
The next great employee communication tool?
Feels like Total Recall. Er, Philip K Dick? Actually, with Steve's example it's a bit scary --- standing at the urinal...
read all | post a response

Vassago S. Vega
Devil's advocate my ass
WARNING THIS SITE MAY CONTAIN MATERIAL THAT SOME CONSIDER OFFENSIVE OR DISTURBING. PARENTAL GUIDANCE IS SUGGEST...
read all | post a response

About Steve

steves face

Through his work as a consultant, writer and seminar leader, Steve Crescenzo has helped thousands of communicators improve their print and electronic communication efforts.

He heads Crescenzo Communications, a full-service consulting firm specializing in employee communications. Recognized as one of the nation’s true experts in employee publications.

He has also taught seminars at IABC’s 2001, 2002, 2003, and 2004 International Conferences as well as at numerous IABC chapter and district events throughout America and Europe.

His recent consulting and in-house seminar clients include Lockheed Martin, Siemens, McDonalds, Boeing, Allstate, Alabama Gas Company, Intel, Ohio State University, and Philips Electronics.

E-mail Steve at steve@crescenzocomm.com. Besides, he never answers the phone.

FEATURE

See Steve speak at this upcoming Ragan Conference...

Ragan Blogs

Corporate Hallucinations
- Steve Crescenzo

Content Matters
- Toby Ward, Tim O'Keefe, and Todd Whitley

PR Junkie
- Melissa Underwood, Michael Sebastian, and Mark Ragan

Other Blogs

- Shines a brighter light on the subtle roles played by public relations
- A gathering place for professional communicators
- Blogging at the intersection of communication and technology
- Ranting and raving about news, techniques, and development in the world of PR research and evaluation.

PR Newser

- PRNewser is a blog about Public Relations

- The latest and most effective strategies to market your business.

- Business communications for the real world

- The place at the intersection of business, communication and technology.
- Les Potter blogs about Strategic Communication and Public Relations

- Social Network for PR Students, Faculty, and Practitioners

- An award-winning public relations resource

- Conversations about Social Media and Marketing

Home | Internal Communication | Public Relations | Speechwriting | Web Content | Government Communication | Tips & Tactics | Hot Topics | Back to Top
MyRagan | MyManageresNetwork | MyRaganTV | Blogs | Podcasts | Jobs | Forums | eNewsletters
About Us | Copyright 2007 Ragan Communications, Inc. | Privacy Policy | Search | FAQ | Contact Us | Store | RSS RSS | Widgets | Site Map