Groundbreaking survey says accountants worry about money!

Yesterday, I talked a little bit about self-serving, stupid surveys that companies sponsor just so they can get some publicity.

In yesterday's rant, which you can read below, Robert Half International told us that, according to their 'research,' most lawyers say the culture at their law firms is not competitive. Rather, it's all about kindness and team building. Okay, sure.

The same day I got that piece of nonsense, I received another survey from the same outfit. This time, Robert Half International's crack research team surveyed a bunch of Chief Financial Officers and asked them what their biggest concerns were for 2005.

And the answer? You're not going to believe this. This is crack investigative research at its best. I don't know how the researchers got them to admit this, but the number one concern of CFOs in 2005 is . . . a drum roll please . . .you'll never guess . . . here it comes . . . growing revenue! Yes! Stop the presses!! Has the Wall Street Journal heard about this yet? I can see the headline now:

'CFOs Care About Money!'

This is a startling turnaround from 2004, where the CFOs surveyed said their top three concerns were 'employee engagement,' 'diversity,' and 'work/life balance.'

Just kidding.