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This year will be different!

Well, it’s that time of the year again.

Time to make some personal and professional resolutions. Every year about this time, I resolve to lose weight, get in better shape, and finish my one-man show about Chicago.

And every year, right about January 25th, I find myself at El Jardin’s, drinking margaritas and eating the steak burrito platter, instead of working out and writing.

But this year is going to be different! I feel it!

Does anyone out here have any professional resolutions they’d like to share with the group? In my column last week in Ragan Report, I listed six things that every communicator should try to do at least once in the New Year.

Here are three of them:

Suggestion #1: Stand up to your corporate lawyers one time. Just once this year, when the lawyer tells you to kill a story, question him on it. Show him that other companies in similar industries have done similar stories. Press him. Ask him, “Is it really a legal risk . . . or just something you’d rather not do?”

Most communicators I know duck and run as soon as the lawyers open their mouths. Just once, stand your ground and see what happens.

Suggestion #2: Have a three-martini lunch. But here’s the catch: Don’t take a nap afterwards. I have four or five three-martini lunches a year . . . but they always result in a three-hour nap in the afternoon. The suggestion here is to have a three-martini lunch and then go back to work all afternoon. You know, people used to do this all the time . . . and you know who those people became? The Greatest Generation of All Time!

Huge businesses were founded and expanded after three-martini lunches. Wars were won, America became a superpower, and entire industries sprang to life and thrived! Who knows how much we can accomplish after a three-martini lunch unless we try!

Suggestion #3: Spend one day with no communication technology—no computer, no Blackberry, no cell phone, no pager. Turn everything off. Make a pad of paper and a pen your only companion . . . and allow your brain to roam free, looking for ideas. Ideas about how to improve your communication programs, or how to be a better parent, or how to move up in your career.

See how much you can get done in one day, when you don’t have any of the tools that are supposed to help you get more done. Granted, you’ll probably have to take a day off work to do this one . . . but it may be the best sick day you ever take.

Those were three of my own professional resolutions. But here in the blog, since it’s my online diary, I also wanted to share some personal resolutions. In 2006, I plan to:

Fly straight sober. That’s right, just like the regular people do. No Xanax, no gin, no wine, no nothing. I’m going to get on the plane just like a normal grown-up person, have a cup of coffee, pull out my laptop, get some work done, maybe read a book.

If I manage to survive, I am going to then walk calmly off the plane, get into a taxicab, go to the hotel, strip off my urine-drenched pants, take a shower, and then go have a martini to celebrate.

I am only going to do this once . . . but I have to do it.

One day, I’m going to answer the phone every time it rings. Every single time. I’m not going to look at Caller Id. I’m not going to duck my mother, or my editors at Ragan, or bill collectors, or my wife, or anybody else.

I have developed a serious phone phobia in the past two years, and I somehow need to shake myself out of it. So on February 29th, 2006, I am going to answer every single call that comes in.

I am going to stop screwing with telemarketers. Other than my son, the only people I answer the phone for are telemarketers. And as soon as I’m sure it’s a telemarketer and not a potential client, I shift into my severely retarded person’s voice, and start saying things like, “My rubber pants are too tight. Can you help me?” and “May I play with Mr. Willie now?”

It’s a hell of a lot of fun, because telemarketers are trained not to be the one to end the call, ever. I’ve had some of them on the line for 15 minutes. But it’s really not fair or nice to do that to them. They’re just trying to do their jobs. So no more sport at the expense of those people.

Those are my big resolutions. Anyone out here have any they want to share? Either personal or professional? Sometimes, just by saying them in public, it makes you work harder to keep them . . . or so I’m told, anyway. I wouldn’t know, because I’ve never once in my entire life made a resolution and kept it.

But this year will be different!

Comments (11)

Richard:

Hi Steve,
Let me be the first to call B.S. on your second resolution (to spend one day answering the phone)...because 2006 isn't a leap year; ergo, no Feb. 29th (too bad, I was going to look up your number and phone you just for fun).

So, do I get a prize for finding the red herring? Huh? Do I?

Loving the blog from Canada,
Richard

>>I have four or five three-martini lunches a year . . . but they always result in a three-hour nap in the afternoon.<<

Ah, and therein lies your problem. You can't just go out a few times a year and expect to be a contender.

Think about it. PGA pros practice every day, hitting hundreds of golf balls and spending hours on the course developing their game.

The same principle applies. That greatest generation were masters of the three-martini lunch because they were seasoned pros at it. They continually honed their craft, many of them on a daily basis. That's how you get into competitive shape.

Back in the 80's in the agency business I was able to attain semi-pro status thanks to an extensive client roster, generous expense account and business climate that supported an aggressive training regiment. Alas, I'm afraid this is a foregone era which will make your goal challenging.

Not that it couldn't be done, mind you, but it's going to take dedication,perseverance and stamina. The question you have to ask yourself, then, is "How bad do I really want it?"

Steve, Steve, Steve. Why fly sober? Xanax is, if anything, proof of the existence of a God who loves us. It would be disrespectful if not blasphemous to boycott The Lord's Finest Work in this holiday season.

But I'm with ya on the phone calls. Care to make it interesting? We should take a day and see who gets farther without screening out one call. I made this bet with a buddy about lying a few years ago...only he lost before he ever left his house in the morning. He was married.

Greg Marsh:

Professionally, I resolve to continue to give a damn about the quality of the stuff we do, no matter how much evidence there is that nobody outside of our department cares.

Personally, I've come up with a really novel one after seeing my doc today: I'm going to make better food choices, exercise more, lose some weight and get my cholesterol moving in a downward direction. After that, world peace! And the three-martini lunch idea sounds good, too; does gin lower cholesterol?

Happy Holidays to all! Go, Redskins!
Greg

Greg:

Switch to Pabst.

David

Mark:

Steve,

At least you have some resolultions. I have not even finished my Christmas shopping yet.

As a former Chicagoan, I for one would like to see you complete your one-man show.

I say keep on screwing with the telemarketers! Those bastards always call when it's least convenient to answer the phone.

Have a great New Year Steve, and thanks for the blog.

DeAnna B:

Can I resolve not to make any resolutions, or is that cheating?

Amy:

Wow. I thought I was doing a great job by not falling asleep DURING the 3-martini lunch. Oh well.

Eileen:

We're starting the year off right by hosting a Festivus Party Dec. 31, complete with the traditional "Airing of Grievances" and "Feats of Strength" (see Seinfeld episode #166 in 1999). Traditionally, Festivus is not over until the head of the household is wrestled to the floor and "pinned." That would be my husband.

I mean, really...it can only go uphill from that point on, don't you think?

Laurel:

After early/mid March, I resolve to stop having babies ever! (does "getting fixed" imply you were once "broken"?)

On St. Patty's Day, I resolve to leave my week-old infant home with daddy while I drink a green beer!

If I come back again as a female, I resolve to stop having babies before some of my peers become grandparents!

Can you tell I'm finding the 3rd trimester rather tedious? Someone enjoy champagne for me this weekend! =)

Kasia Chalko:

Eileen and others,

For next year's Festivus, you might find this useful: http://www.festivuspoles.com/pages/Festivuspoles.htm

Kasia

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About Steve

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Through his work as a consultant, writer and seminar leader, Steve Crescenzo has helped thousands of communicators improve their print and electronic communication efforts.

He heads Crescenzo Communications, a full-service consulting firm specializing in employee communications. Recognized as one of the nation’s true experts in employee publications.

He has also taught seminars at IABC’s 2001, 2002, 2003, and 2004 International Conferences as well as at numerous IABC chapter and district events throughout America and Europe.

His recent consulting and in-house seminar clients include Lockheed Martin, Siemens, McDonalds, Boeing, Allstate, Alabama Gas Company, Intel, Ohio State University, and Philips Electronics.

E-mail Steve at steve@crescenzocomm.com. Besides, he never answers the phone.

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