The world through a communicator's eyes
You know what I like best about working in employee communications?
It’s not the work—though, when I get involved in a good project with good people and have a real chance to make a difference at an organization, that’s pretty cool.
And it’s not the money. I spend whatever money I make before I even make it, so money doesn’t really drive me.
It’s the people. I love communicators. Yes, I know it sounds corny. But there you have it.
Why? Because communicators are interesting. They have secret lives, many of them. Nobody goes to college and says, “I am going to be an employee communicator!” Little kids are not walking around saying, “When I grow up I want to edit a company publication!”
No, we go to college for other things. We had dreams of being something else. I was always going to be a globe-trotting freelance journalist. It didn’t work out, so I went into employee communications.
And it’s those dreams of what we were going to be, or going to do, that make communicators so interesting.
And I just met maybe the most interesting one of all.
I’m in southern California right now. Yesterday, I taught an all-day, in-house seminar for Southern California Edison (I normally don’t like to name the company I just worked for, in case they are secretly ashamed of hiring me, but in this case it’s okay).
The guy who brought me in is named Jacob Frank. He’s a veteran communicator and a longtime IABC member. I’ve seen his name around for years, but never actually met him until he came up to San Francisco last December for the Master Class.
Anyway, Jacob hired me to come in and do the seminar, and before we got started, we got to chatting. In the course of the conversation, he reveals that he’s only going to be at SCE for another month.
“Oh, are you retiring?” I said, as a joke. Jacob is only 51, after all. And communicators don’t make enough money to retire until they’re . . . well, 94.
“Sort of,” he said, laughing. And then he filled me in on his Great Plan.
Jacob and his wife, who is also a writer, are retiring. At least they’re retiring from corporate life. They’re getting out of the rat race. They are going to spend the next two years seeing the world.
“We can actually live cheaper per day in South America, India, Africa, and Asia than we live here,” he told me. So that’s what they are going to do. They sold their house, selling almost everything they own in an estate sale, packing whatever is left into two backpacks, and taking off.
First, they’re going to tour California by car. Then they’re going to ditch the car and get on their motorcycles. Yes, their motorcycles. They are going to ride across the country, and up into Canada, 300 miles north of Toronto, where Jacob’s wife Doris has family.
Then, it’s back on the bikes for a ride to Chicago, where Jacob has family, and where they are going to store the bikes.
From there, it’s the world. They fly to Mexico City, and then go down the west coast of Central and South America. After a couple of weeks in Antarctica, they head up the east coast of South America, then head for Africa.
They’re going to go all over Africa, but the highlight might be when they stay on a wildlife preserve for four weeks, helping to raise baby orangutans. From there, they take a couple of weeks “off” (they’re going to be living hard, out of their backpacks) on a Mediterranean Cruise.
From there, they follow the old Spice Road to China, head down to Southeast Asia, and then over to India. They have no hotel reservations. They’re only bringing what they can carry. The only modern convenience they will have is a laptop, so they can blog as they travel.
And somewhere along the way, they are going to figure out where they want to live for the rest of their lives. Could be Africa. Could be Guatemala. Could be India. They don’t know. And they don’t care that they don’t know.
They are, in a word, my idols. They’ll be doing a travel blog on the road, and as soon as it’s up and running, I’ll link to it from here, so communicators everywhere can live vicariously through them.
I love communicators.