Can you be a PR person if you have no people skills?
I recently met a woman who would seem to be a walking, breathing oxymoron, with the emphasis on moron: Against all odds, she is a public relations professional with no people skills.
Isn’t that sort of like a surgeon with the shakes, or a limp-wristed lumberjack? Can you actually make it in PR with no people skills? Obviously you can, because she has.
I met the PR Beast From Hell at the Ragan Public Relations Conference two weeks ago (yes, I’m a bit behind in my blogging, because I just spent five magical days in Barcelona, attending a conference there; more on that later this week).
But before I tell you about The Beast you need some background.
As regular readers of this blog know, I am an Alopecian.
That means I have Alopecia, a somewhat rare disease that makes you lose all of your hair. There are several degrees of Alopecia, and I have the most severe—the kind where you lose everything: all body hair, eyebrows, eyelashes, nose hair, everything.
As I’ve mentioned out here before, I’m like a big, slippery baby seal. Completely hairless.
Well, when you’re an Alopecian, you do your best to pretend you’re normal. In the back of my head, I know that my lack of eyebrows makes me look at little odd . . . because the eyebrows are the fence line between your head and your face, and without that fence line, your features tend to swim in a sea of flesh.
Most days, you just try not to think about it. You tend to avoid mirrors, but you do that if you’re fat, too. Or just ugly for more natural reasons than Alopecia. But still, you’re always aware of it, even if it’s tucked way back in the corner of your mind.
Anyway . . . on to the Beast.
I was about to give my second presentation at the PR conference, and I stepped out into the hallway to gather my thoughts.
When I stepped out of the room, there was a woman leaning against the hall. And she was staring at me. Hard. Finally, she spoke.
“You look exactly like my brother-in-law,” she said.
Now, you should know that Alopecians live in constant fear of any sentence that begins with the words, “You look exactly like . . .”.
“My brother-in-law” is actually not that bad, when you consider that in the past I’ve gotten “Uncle Fester,” “King Kong Bundy,” and “Curly from the Three Stooges.”
But still . . . what do you say to someone who says that? I, of course, tried to fill in the uncomfortable silence with a joke.
“Oh, is he very good looking too?” I said. Ha ha, right? But she had her own punchline.
“He was, until he got Alopecia.”
BIG emphasis on the was.
I left quickly, before she could say: "Yeah, I bet you weren't half-bad looking either before Alopecia turned you into a hairless, hideous looking freak."
Can you even imagine? And this woman is in PR! A PR woman with no social skills! A PR counselor with no filter between her brain and her big-ass mouth!
Can you imagine the things she might say to her clients?
“Excuse me, I didn’t hear what you said. I was distracted by what appears to be a small piss stain on the front of your trousers.”
“Have you ever thought about braiding the clumps of hair you have growing out of your ears?”
“You know, you’re just like my brother-in-law. He has zackly disease, too. His breath smells zackly like his ass.”
And if you can believe it, this wasn’t even the worse thing that has ever happened to me, as an Alopecian. And the other incident involved a woman in PR, too!
The worst incident happened about eight years ago. I had just lost all of my hair, and I hadn’t come to grips with not having eyebrows yet. For a while, I would wear fake glasses with clear lenses, because they could serve as that all important facial fence line.
But after I lost 44 pairs of glasses in less than six months, I gave that up. Couldn’t afford it.
Then I started drawing on eyebrows every morning. Yes, that’s right. Every day, if you were to come into my house, you’d see a large bald man with crippling ADD and the attention span of an amphetamine junky standing patiently at the bathroom sink for 20 minutes, drawing on fake eyebrows.
Anyway . . . my fake eyebrows and me had just finished the first day of a seminar in Boston, and we were having drinks with about 10 people in the hotel bar.
One woman, whose face I’ll never forget, asked me:
“Why do you shave your head? Because it’s trendy?”
“No, no,” I was quick to respond. “I actually have Alopecia. I don’t have any hair on my entire body.”
“Yes you do,” this pesty woman persisted. “You have eyebrows.”
“No, those are fake,” I said.
“Really?” she said . . . . and then she did the unthinkable: Without asking permission, she licked her thumb, reached over, and smeared one of my eyebrows, to see if I was lying.
“Oh, you’re right,” she said, sitting back and cleaning off her thumb with a cocktail napkin.
So there I was, sitting in a bar with 10 people I barely knew, with my left eyebrow smeared almost down to the bridge of my nose. I wanted to cry.
I know what you’re wondering, and the answer is yes. I did finish my martini, then I got up and left.