Well, once again I apologize for not posting for a while.
Regular readers might think that my reason for not posting has something to do with that fancy new picture of me up there at the top of the blog. You know, the one that switches expressions, making me look like a drunk, then a retard, and then someone who just did something nasty in his shorts on accident.
But no . . . I actually didn’t have anything to do with that. I have a crack team of web designers and IT folks at Ragan who handle the actual look of the blog. I didn’t even know it was being changed until I logged on today!
And I can’t figure out if I like the changing faces or not. It’s hard to tell, because I generally don’t like my own face to begin with . . . so seeing three different versions of it is like getting hit three times in a row with three different blunt instruments.
I’m open to any and all opinions on the new look. . . after all, you poor people are the ones who have to look at it whenever you come to the sight . . . and if the image of Uncle Fester soiling his adult diapers is going to turn you off the blog, please let me know, so we can change it.
Now, if you want to know the real reason I haven’t been posting, just let your eyes wander over to the top right corner of this page. See that ad for my Integrating Print and Online seminar? That’s what’s been keeping me too busy to post.
Not the ad . . . the seminar itself. I haven’t taken IPO on the road in three years, and so much has changed in employee communication in that time that I find myself having to recreate the seminar almost from scratch.
When I started IPO six years ago, there weren’t that many tools to juggle. We had print (some of us, anyway), we had e-mail, and we had intranets. So the seminar was about how to make those three things work together.
Now, six years later, we still have those three tools . . . but we also have blogs and wikis and chat rooms and RSS feeds and podcasts and vidcasts and tons of other stuff.
So I’ve been spending my time digging out real-life case studies on all those tools, and finding out how the best communicators are using them all together to reach and engage employees.
If you’re still reading this, I’d like to ask a favor. Actually, I’d like to ask two favors:
First, sign up for the seminar. It’s going to be a fun-filled two days, with free booze and tons of gourmet food.
No it’s not. There won’t be any free booze at all, but there will be booze that we can pay for in the hotel bar the second the seminar ends at 4:01 on Day One, and 3:59 on Day Two. And the only food will be bagels and coffee in the morning, and whatever treats I can steal from other corporate meetings that are happening in the hotel that afternoon.
But it will be worth the money. I’ve already got some unbelievable case studies on how people are using all the new tools without overwhelming employees with too much corporate crap.
Which leads me to the second favor:
Even though I have a lot of great stuff, I’m always looking for more. I happen to think that the smartest communicators in the field read this blog . . . and if you’re doing anything great with your print and/or online employee communication vehicles, I’d love to hear about it.
Is your online publication working? Are you getting people to read it and interact with it? Are you doing podcasts, or blogs? Have you figured out how to apply RSS feeds to internal communication? Is your print publication going strong, and steering people to the online tools, the way it should? Is it helping you communicate complicated or emotional information?
I'm actually including a component on face to face communication in IPO this time around, too, and I have some wonderful examples of how you can use online tools to help your managers and supervisors communicate with the front lines. So if you're doing anything great with face to face, I'd like to hear about that, too.
If you have something you want to share, I’d like to talk to you about a) featuring it in IPO (and probably one of the Ragan publications); and b) having you as a guest speaker in one of the cities, if you’re interested in that sort of thing.
My goal is to have one speaker in each of the cities—and that speaker and his or her colleagues can come to the entire two days for free.
I’ve already lined up the great and talented Kathy Felong from Erie Insurance for one of the cities. Kathy’s doing wonderful things with integrating her print publications with her online tools, and she’s going to share that case study.
So if you have anything, shoot me an e-mail, at steve@crescenzocommunications.com.
And if you don’t have anything . . . why aren't you signed up yet? Obviously if you have nothing you feel confident about sharing, you need to be at the seminar. I guarantee you that you’ll have stuff you'll want to share after we’re finished.
And again, sorry about the pictures up there.
Comments (10)
I love the new look & think it should be kept. I think the images and your expressions go with the tone of the blog (playfully acerbic?). Especially with a name like "Corporate Hallucinations."
Posted by 2chey | February 8, 2007 10:30 AM
Posted on February 8, 2007 10:30
Steve,
Embrace your balditude. No one comes here for the header. Content is still King on the Internet (as I prove every month with my text based newsletter).
Posted by rob patey | February 8, 2007 12:02 PM
Posted on February 8, 2007 12:02
I like the expressions, although the old image was good, too. It made you look like a lost brother of Blue Man Group.
Posted by Laura too | February 8, 2007 1:17 PM
Posted on February 8, 2007 13:17
Steve, having endured -- oops, I mean ENJOYED -- one of your seminars, I believe those expressions are 100 percent reflective of the real you. I vote to keep them.
Rob, "Embrace your balditude. No one comes here for the header" is one of the best puns I've seen in a long time, intentional or not.
Will
Posted by Will Daniel | February 8, 2007 2:21 PM
Posted on February 8, 2007 14:21
Steve - I'm already signed up for the SF dates, and am looking forward to it. Unfortunately I don't have any case studies to present, as we're in the learning to crawl stage with this stuff. But I do have questions, lots of questions. Some of them specifically relate to the challenges of creating and managing social media communications tools within a public (gov't) agency. Not sure it it's just our culture here, but we're facing extreme trepidation on legal, public records, political risk and (sad to say) IT support issues. So if you have any case studies from the local gov't angle, that'd be icing on the cake. Thanks.
Posted by jazmac | February 8, 2007 6:19 PM
Posted on February 8, 2007 18:19
Steve---I believe my new boss Chris Gleason (a girl-type of Chris) is due to attend the SF portion of your road show. She's a lot of fun, and I deserve to have a lotta-fun boss (finally, all those years of purgatory paid off!) =)
I attended IPO three or four years ago, although I don't remember if this was my first Ragan conf, or the one I went to in Phoenix. I'll have to check my tour shirt, LOL.
Posted by Laurel | February 9, 2007 7:17 PM
Posted on February 9, 2007 19:17
Great new look on the blog site, Steve.
Do you like gladiator movies?
Pat
Posted by patrick williams | February 10, 2007 1:26 PM
Posted on February 10, 2007 13:26
Steve,
I love the fact that, after I've read the column, I can click on your face and it runs through the gamut of expressions one more time...kind of like my own personal animated Steve doll...
Posted by Barb Netter | February 11, 2007 6:59 PM
Posted on February 11, 2007 18:59
Steve, I love the new look, however, you also need a picture of yourself with a lightbulb in your mouth?
Posted by Peter McGarvey | February 12, 2007 11:09 AM
Posted on February 12, 2007 11:09
After seeing those pictures I think the vasectomy was a great idea.
When we going drinking?
EY
Posted by eliot | February 12, 2007 4:49 PM
Posted on February 12, 2007 16:49