To continue the discussion on employee engagement that we started last week (or was it the week before that? I don’t know. My life has become a blur of airports, hotel rooms, and eight-year-old soccer and football games and practices).
But I do remember that I promised to “reveal” the “only sure way” to tell if an employee is engaged, since surveys on the topic can be very misleading. So here's one man's opinion:
The only way to tell if an employee is engaged? Direct observation. You have to watch how an individual works, how he responds to certain things that happen at work, what they say when they think nobody is listening, and what decisions they make at crucial times during the work day.
That's it. It's the only 100 percent accurate way of doing it.
And unless you’re going to hire a team of Pinkerton detectives to infiltrate your work force, who the hell is every going to be able to directly observe individual employees?
Let me give you a couple of examples of what I'm talking about. I was down at Southwest Airlines all this week, for the “Communication Roundup” conference that Southwest and Ragan put on together.
It was terrific. I’ve been in love with the communicators from Southwest for about 12 years now, and finally got a chance to visit them at their home.
The conference was terrific . . . and Southwest was everything you would think it would be: A casual, comfortable company filled with people who like being where they are. Great leaders, awesome communication vehicles, and a culture most companies would kill for.
So . . . on Tuesday I was about to start my pre-conference session on Integrating Print and Online, and I’m chatting with one of the attendees, who told me he was from East Lansing, Michigan.
“What’s that, about four hours from Chicago?” I asked.
“Yeah, maybe a little less,” the man told me. “It’s a quick drive. In fact, I come to Chicago a lot, and I never fly. It’s too easy to drive it.”
As someone who hates to fly, I could certainly see the logic in that.
“Yeah,” I agreed. “Why would you go through the hassle of flying these days if you don’t have to?”
Then I turned to leave, and bumped right into Katie Caldwell, the excellent editor of Southwest’s print publication LUVlines.
She had overheard my little conversation with the guy, and had something to say about it.
“We do not encourage people not to fly around here,” she said, in a menacing tone.
Now, Katie is probably, outside of maybe her boss Tonda Montague, the nicest person in the history of nice people. So she was kidding. I think. But not really.
The point is, Katie cares about Southwest. She cares about the company, not just her job. That is true engagement . . . and it shows itself a hundred times in a hundred different ways throughout the workday . . . if you're watching and paying attention.
Here’s another example:
Two weeks ago, I was sitting in my favorite deli, drinking coffee and waiting for Jim Ylisela, Ragan’s head of consulting, to show up for a breakfast meeting.
There was only one waiter, and the place was jammed. People just kept filing in. The waiter was crushed. He was taking phone orders, working the counter, dealing with take-out orders, bussing tables, screaming at the cook, and trying to get people their food.
Just at the height of the insanity, four corporate women in suits walked in. One of them said to the waiter (a little rudely in my opinion): “We need 24 everything bagels with assorted cream cheese to go.”
Now, I’ve been a bartender, a waiter, and a line cook. I’ve been where this guy was. He was “in the weeds,” meaning he was flailing and scrambling and falling behind. It’s a horrible feeling.
Now, with these corporate women, the waiter had a decision to make. The order—even though it was fairly large—was not going to make or break the restaurant. There was plenty of business—a lot more than normal, actually—in there already that morning.
And taking the order was going to make this guy’s already miserable morning a total living hell.
He could have told them it was going to be at least 30 minutes. He could have told them to come back. He could have, subtly, let them know it was going to be a while before he could get that order.
That’s what I would have done. I would have said something like:
"I'm a little short-staffed right now because my bus boy is hungover and throwing up back by where we make the bagels, but I'll get to this as soon as I can, but there are 43 people ahead of you and by the way there's a Dunkin Donuts two blocks down just in case you're curious so why don't you have a seat while you wait for what might be 30 minutes or more?"
But he didn’t say any of that. He smiled and joked and told them it would be right up, if they’d care to take a seat at the counter for just a couple of minutes. Then he somehow made it happen. I still don't know how.
This guy wasn’t the owner. He wasn’t getting a piece of the profits on that bagel order. He was a grunt. A foot soldier on an hourly wage. And since it was a takeout order, he wouldn’t even make a tip on it.
But, for the good of the company, he made it happen. And he treated the customers as if they were the only people in the place.
That is an engaged employee. But you wouldn’t be able to tell that just by doing a survey.
And do you want to know the flip side of that engaged employee? It’s me. Or, rather, it was me, when I was younger.
When I was in college, I used to work at a hot dog stand.
On the weekends, I would fill one of those portable hot dog carts up with dogs, buns, and condiments, and push it to the strip of bars where all the frat boys and their stupid bimbo sorority girlfriends—none of whom had to work during their college years, not that I am in the slightest bit bitter about that—would go from bar to bar getting sloppy drunk.
My job? Sit out there and sell hot dogs to the rich kids.
It was the greatest job I ever had. Why? Not because I loved the company, or loved the boss, or loved selling hot dogs. It was great because I could drink and do drugs on the job!
I sold hot dogs on acid. I sold hot dogs on mushrooms. Some nights there would be an almost impenetrable cloud of reefer hovering around the stand.
I traded free hot dogs for beer. I gave hot dogs to my friends. I once gave a guy a “lifetime pass” for free hot dogs because he gave me a quarter ounce of mushrooms.
I was famous! Whenever someone needed a break from the bars, they’d come out and hang out with me. And they’d sneak me beer. And I’d give them a dog. I met tons of pretty women who would sit and drink with me and watch the parade of fools stumble by.
I wish I had that job today. But was I engaged? Hell, no. Was I a productive employee? Hell no.
But I was happy! I was as happy as a pig in shit! And if you gave me some kind of employee opinion survey or engagement survey, I would have given you the highest marks possible across the board.
And I loved my boss! In fact, I'm still buddies with him. But that wasn't enough to get me to put the interests of the company ahead of my own personal interests.
The company's interests: Sell as many dogs as possible, don't give any away, present a professional image to the customers, and work as quickly and efficiently as possible.
My interests: Drink, meet women, score drugs, have fun, somehow remember to push the cart back to the store at the end of the night (one night, I almost forgot; remind me to tell you that story one day).
My interests were more important. I was not engaged. I was happy, but about as far from engaged as one person could get.
And that’s where I think many people make a mistake when it comes to engagement. Engagement isn’t about being happy. It’s about feeling like you’re part of something bigger . . . that you’re more than just an employee. It’s about doing the extra stuff.
And I’m just not sure you can “measure” stuff like that. I think you have to see people in action.
Comments (19)
Excellent distinction between "happy" and "engaged" ... I think you hit the nail on the head.
Also great to hear your SWA conference was a success. It is a truly unique, inspiring place to work -- a place where you feel your contributions matter. At the end of the day, that's really what you want in exchange for your time and talent. (In addition to the obvious answer of cold, hard cash, of course.)
Did you get a chance to hit the State Fair and try anything fried on a stick? Give me a corn dog and a cold beer, and I'll show you the difference between "engaged" and merely "happy" ...
Posted by John C. | October 12, 2007 11:16 AM
Posted on October 12, 2007 11:16
Hey, John!
Now I know what the C. in John C. stands for!
Did I hit the state fair? I had:
A fletcher's corn dog (best I ever had)
Fried pickles
Fried olives
Fried chicken
Fried latte (yes, fried latte)
Fried peanut butter, jelly, and banana sandwich
Fried cookie dough
Fried potatoe chips (tornado taters)
Beer, beer, and more beer.
The only thing I had that wasn't fried was a huge, honking piece of sausage on a stick. It was the healthy option at the fair, as it wasn't fried.
But I had a blast . . . the pig races are not to be missed!
Steve C.
Posted by Steve C. | October 12, 2007 12:22 PM
Posted on October 12, 2007 12:22
Steve--thanks for the mention. SO glad you could come down to SWA for the week. We LUVed having you!
Keep flying--whenever you can!
And, you didn't mention the roasted corn--how could you forget about that???
See you soon--maybe once your colon recovers!
Posted by Katie C | October 12, 2007 2:46 PM
Posted on October 12, 2007 14:46
The best part for the SWA girls was watching you watch the pig races and watching your strategy of ensuring you hit as many fried food booths as possible-very impressive ... thanks for the best entertainment at the Fair. Oh, and I guess I'll work on my aspirations of becoming the third nicest person on the planet, after Tonda and Katie. Always good to have a new goal-ha!
Posted by Laura Runge | October 12, 2007 3:12 PM
Posted on October 12, 2007 15:12
It's no wonder, Steve, that you're a fan of A Confederacy of Dunces, a novel about a guy who has a job selling hot dogs on the street. You and Ignatius are blood brothers!
Posted by Ron Shewchuk | October 12, 2007 4:04 PM
Posted on October 12, 2007 16:04
Yeah . . . but he was better at it than me.
Ron . . . I'm going to be in Edmonton much of next week . . . is that too far for you to come to visit me? I mean, everything in Canada is pretty close to each other, right?
And, more importantly, can you recommend any restaurants?
Steve C.
Posted by Steve C. | October 12, 2007 4:37 PM
Posted on October 12, 2007 16:37
I pass through Edmonton on business so there's a very remote chance I can see you. I'll do some research on the restaurants and get back to you. And I'm sure there are some readers of this blog who are Edmontonians. I hear the Hardware Grill is good but I read some reviews that say the service is bad. More later....
Posted by Ron Shewchuk | October 13, 2007 1:19 AM
Posted on October 13, 2007 01:19
As long as you don't order 24 everything bagels with assorted cream cheese to go at the Hardware Grill you should be fine. :)
Posted by Darin | October 15, 2007 1:05 PM
Posted on October 15, 2007 13:05
The restaurant to hit in Edmonton is Julio's Barrio on Whyte Ave. Great Mexican place with the best nachos ever according to my husband who lived on them while he was a student. Should be a great spot for some people watching too.
Posted by Robin | October 15, 2007 2:27 PM
Posted on October 15, 2007 14:27
Thanks, Darin and Robin!
If I have any energy I'll get to both places.
Steve C.
Posted by Steve C. | October 15, 2007 5:36 PM
Posted on October 15, 2007 17:36
Why are you coming to Edmonton? I know that's a bit nosey, but if you're presenting somewhere public, I haven't heard about it. I'm booked to attend the web conference in Chicago in December so I'll see you there anyway, but I'm just curious why you're hitting the Canadian prairies in the fall.
Anyway - Julios Barrio is OK but it really depends on what kind of food you like. If you like Greek - go to Koutouki's on 124 street and if you like Italian go to Tasty Tomato on Stony Plain Road and 143 street. Both are small and unpretentious with great food, great service and great prices. For Thai food - the Wild Tangerine on 107 avenue can't be beat.
Enjoy - and bring your long underwear!
Posted by Kelly | October 16, 2007 10:54 AM
Posted on October 16, 2007 10:54
Hey Steve--So glad you could come down to Dallas and visit us last week! I LOVED watching you eat your way across the Texas State Fair--and the way you won that strongman contest--wow, that was impressive!
See you again at next year's pig races!
Keep on flying!
Posted by Katie Coldwell | October 16, 2007 11:12 AM
Posted on October 16, 2007 11:12
Hey, Kelly!
I'm actually doing some training for the Alberta Government. They're a great group of people, and they're ready to start doing some cool things, I think.
Hey, Katie!!! Yes, winning that strong man competition against all those big Texas boys was one of the highlights of my life. Winning the "who can eat the most fried stuff on sticks competition" was a close second.
It was great seeing all you guys . . . I hope I see you again before next year!
Steve C.
Posted by Steve C. | October 16, 2007 5:54 PM
Posted on October 16, 2007 17:54
Hey, Steve.
Great piece on engagement. By the way, I've been trying to e-mail you for a couple of weeks and keep getting bounce-backs from the steve@crescenzocommunications.com address (and Cindy's as well).
Enjoy Canada.
Pete
Posted by Pete Genzer | October 17, 2007 10:32 AM
Posted on October 17, 2007 10:32
I hate to bring this discussion back onto the topic (really, I do!) but I just want to affirm what you're saying, Steve, about the power of observation.
I believe observation is a legitimate "communication measurement tool" -- as much a qualitative instrument as focus groups and interviews. It's also one that tends to be overlooked because it is, well, subjective. Just like focus groups and interviews can be.
The point is that we should include observation -- David Murray, Bill Sweetland and others might call it "gut feel" -- along with other methods of measuring communication effectiveness, especially when it comes to gauging audience behaviors that might have been influenced by our communications.
Robert
Posted by Robert J Holland, ABC | October 19, 2007 10:28 AM
Posted on October 19, 2007 10:28
The SWA girls loved watching you run from one fried food booth to the next--it was quite an art that you acquired in a short amount of time! We were proud! Thanks for some great memories. Oh, and I must tell you my goal is to be the third nicest person in the history of nice people behind Tonda and Katie--it's always good to have new goals!
Posted by Laura Runge | October 19, 2007 3:41 PM
Posted on October 19, 2007 15:41
Robert:
I couldn't agree more. Whenever I'm going to be spending a big chunk of time with a company (say, for an audit or some other long-term project like launching a vehicle) I always try to carve out time to just walk around.
Walk around, eavesdrop, talk to people, spy on people, sit in the caf and watch people.
you can learn a LOT just by keeping your eyes open.
Steve C.
Posted by Steve C. | October 20, 2007 1:12 PM
Posted on October 20, 2007 13:12
Great and important point about the difference between engaged vs happy...thanks.
Another perspective to consider regarding measurements & observation:
The science of applied behavior analysis actually relies heavily on observation as a measurement device and I've found it extremely useful for use in the world of communications at nearly every level. I've found it so useful that I was motivated to become certified in that discipline, though it required returned to grad school and more than 1,500 hours of supervised hours.
In short, we design behavioral trials with specific dependent variables and see where we start. Then we implement the intervention phase or phases and track movement. There are a multitude of designs that you can use and since it is a very flexible tool, you modify the intervention plan based exclusively on the data.
Anyone else out there doing ABA with corp. communications targets?
Posted by Kimberly Derk | October 23, 2007 1:05 PM
Posted on October 23, 2007 13:05
I think the Pinkertons suggestion is a better one! Seriously though, you are right - you can't always tell an employee's engagement unless you really watch them.
Posted by Employee Engagement Guy | December 17, 2007 10:48 AM
Posted on December 17, 2007 10:48