First, I want to apologize for not posting earlier...with the best of intentions to be a regular contributor, I got caught in a perfect storm of change that threw off my game. Ironically, that perfect storm is also changing my outlook in regard to web content issues, which could lead to some interesting insights.

After more than 15 years and who knows how many web pages and emails...I decided to leave the American Lung Association for a position as the Vice President of eMarketing for The Leukemia & Lymphoma Society (www.lls.org) . Though it was hard to leave my friends at Lung and my terrific Online Services Team, I'm very excited about my future at LLS!

So, it's with a little irony that I re-read my original post...as the ownership and management issues at LLS are architected somewhat differently than at Lung, the content challenges remain similar. Obviously, I'm hoping to share what I learn in the process --- and encourage anyone who's inspired to, to contribute to that dialogue. It's all about change this week!