« Small business flourishes on the Internet | Main | GlobalIncidentMap.com showcases content best practice »

Redesigns

I had the chance to talk about redesigning websites with three other faculty members at a great conference in Houston last week. More than 50 people heard ways to conduct research for your site, do usability testing, work with a vendor, handle stakeholder feedback, select a redesign team, and more.

There was good discussion about process and ensuring that your redesign sees the light of the day.

I spoke about how much usability testing helped shape our redesign effort. We learned invaluable information about our former site's navigation that really affected our approach to the new site. We contracted with the Bentley University usability lab and spent two days with them back in March '06.

We learned that our information architecture was sound, but the way our navigation was displayed was confusing for the eight students doing the testing. It was fun, and sometimes incredibly frustrating, watching the students conduct the 15 tasks assigned to them.

I also spoke at the conference about launching a new site, and the importance of planning this out to ensure all the hard work that goes into the project doesn't fall apart at the last minute. Having your IT team in on this discussions, early in the process, is critical. We also worked closely with our vendor to make sure the new code would work on both our staging and then production environments. All of our major stakeholders were shown the site, so there were no surprises.

A redesign can be incredibly hard work, and there were a few horror stories at the conference about internal politics scuttling projects. But, if done properly, and I believe that means transparently, it can be rewarding when your new design is popping up on browsers everywhere.

Comments (3)

Tim,

This is a great post, and something we ran across in updating our : www.OutlookDashboard.com site early this month.

I'd like to attend the session on "web-building for small and start-up companies!" We're just two of us, with a small marketing and distribution "staff" of contractors...

Kelly Eby:

Is there such a thing as a checklist re: what to do/not to do when you are re-designing a website? In 2008, our company will completely revamp our website (including content management, design, writing, visuals, etc) and I'm at a bit of a loss on where to start. I'm attending the Ragan web conference in Chicago, but I'm also looking for research, mentors and/or tips in the meantime that will help me develop a basic plan.

Tim:

Hi Kelly,

I'm sure you will get good info from the Ragan sessions. If you have any specific questions, feel free to use the comment field here and I'll answer them or ask colleagues to answer them in subsequent posts. I think anyone interested in redesigns or about to undergo one will be interested in the dialogue.

Post a comment

In order to reduce spam, please enter the letter "w" in the field below:

About

This page contains a single entry from the blog posted on October 4, 2007 7:29 AM.

The previous post in this blog was Small business flourishes on the Internet.

The next post in this blog is GlobalIncidentMap.com showcases content best practice.

Many more can be found on the main index page or by looking through the archives.

Powered by
Movable Type 3.33