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Facebook provides some interesting analytics for 'pages' that anyone can easily create. We created one for Colgate University in early May, which I wrote about in an earlier post.
We're now up to 1,599 fans as of this morning, and it continues to grow each day. What the Facebook "insights" shows me is that many more women are fans of our page than men: 62 percent to 38 percent. Not quite sure what to make of that yet.
I also can see the age breakdown, and that data are less surprising:
3% of users are between the ages of 13 and 17
45% between the age of 18 and 24
44% between 25-34
6% between 35-44
3% above age 45
So 89 percent of our fans are in the 18-to 34-age bracket. Now that you don't need to be affiliated with a specific network and many profiles are hidden from non-friends, it is difficult to learn who the fans are.
But some valid assumptions could be that our current students have found the page (we added a Facebook icon on our Class of 2012 page) and recent alumni, who we know are prolific Facebook users, are joining at a steady clip.
Now how do we translate this desire to be connected to Colgate in tangible ways? Do folks want to be actively engaged or just want to belong? What possible repercussions does this have for our alumni website and for our internal portal?
All are items up for discussion here and on other campuses, I'm sure.
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Nice posting Guys...
