Can anyone point out the PR mistakes that this Australian Senator makes in the following TV interview regarding an oil spill off the coast of Australia?
Truth be told… this is a fake (what gave it away?!?!). The gentlemen in question are in fact a comedy duo called Bruce and Dawe. However, there are some sound PR lessons to be learned from this…
1- The Senator quickly acknowledged the problem!
2- Emphasizes the tanker wasn’t *not* safe… just not as *safe* as other ones!
3- Openly admits that tankers are not allowed to be made from cardboard…. Or cardboard derivatives!
4- Underscores the necessity that each and every ship must have a steering wheel!
I think the key learning from this spoof is that you can believe most of what you see on YouTube.
Nice posting Guys...