(Live blog entry from Cary, North Carolina) “Instantaneous, on-demand is the new way… all kids want today is instant, fast-forward access,” says David Pogue, columnist with the NY Times (addressing the Ragan Web 2.0 conference here in N.C). “I recently spoke at the National radio association conference… and they’re almost suicidal!”

Chat / Cell Terms to Know:

• LOL
• MORF?
• BRB
• IMHO
• RTFM
• POS (parent over shoulder)

Pogues recommended chat / cell terms for parents:

• WIWYA: when I was your age
• NCK: not a chance, kid
• LODH: logg off, do homework

Pogue’s recommended sites:

• Prosper.com (business plan funding)
• CarLoco (car pooling site)
• E-Petitions (UK government sponsored petitions against the Gov.)
• TripAdvisor.com
• WillItBlend.com (check out the iPhone smoothie)
• Google Alerts

Institutional blogs: much more trustworthy (see Microsoft’s Vista blogs with employees candidly discussing Vista problems… see http://shellrevealed.com/blogs/shellblog/archive/2006/10/09/Features-that-didn_2700_t-make-the-cut.aspx)

Web 2.0 Challenges

• Copywrites
• Trademarks
• It won’t stay put (see NBC’s Keith Olberman’s email on Rita debacle)
• You can’t contain it (yes, text messaging can be recorded and distributed)
• They’ll trust you once (Longelygirl15’s YouTube scam)
• When it turns on you (Jill Carroll hostage video… and public response)
• Short sellers (Apple CEO Jobs heart attack hoax… blog attack by short seller)
• Get involved

Pogue’s mock songs:

• “I want an iPhone” (Tune: I did it my way)
• “RIAA” (Tune: YMCA)