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Sometimes you just have to hand it to the New York Post. This online headline caught my eye: E-BAMA OFFERS A LOOK BACKSTAGE. The article goes on to call him President 2.0.
Of course the conservative newspaper called him many other things during the campaign, but I suppose bygones are byones, at least during what I'm sure will be a brief honeymoon.
Anyway, the point of the article was the interesting use of the flickr photo-sharing site by Obama's campaign. The campaign posted 82 photos of the candidate taken on Election Night. The photos, particularly of the candidate and his family, provide a nice inside look at him as he waits to hear if he would indeed become the 44th president.
"Obama really understands how to leverage technology to communicate - social networking is really about creating a conversation, unlike the one-way communication of a TV broadcast," Andy Meadows, CEO of Live Oak 360, a social-networking company, is quoted as saying.
"Putting the pictures on Flickr makes him seem more real - it's intimate," he said.
More than 100 comments were generated by the photos, which were viewed 123,000 times as of this morning.
At Colgate, we've been using flickr for a few years now. It has been a solid tool for extending our brand and engaging users in a different medium. I post our photos to flickr, and then display them in our blog stories by referencing them. Pictobrowser is a nice app that creates slideshows of the sets you create on flickr.
Obama's campaign took advantage of all sorts of social networking tools throughout the campaign; it's no surprise that it seems ready to continue to use them.
Maybe the title does indeed fit: President 2.0.
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Nice posting Guys...
