About this blog

What makes a good Web site? Is it the technology? The design? What about the content itself?

It’s all of those things. But what truly makes or break a Web site—and how effectively it delivers—is a reflection of the processes and procedures you develop to balance the needs of your users with the goals of your organization.

All of that can be difficult to develop, much less enforce with any consistency. Indeed, the life of content manager is often a struggle—and there are few resources and networking opportunities that truly address their specific challenges and needs

Until now.

Written for Web content managers, this blog provides a valuable discussion, about the world of content management and the challenges content managers face.