I love Dunkin’ Donuts, especially the jelly-filled Munchkins and their creamy coffee. But their crisis PR team may want to switch to decaf.
The jittery donut chain this week yanked an advertisement of cooking queen Rachael Ray because she wore a scarf that resembled a keffiyeh, a traditional headdress worn by Arabic men.
Huh? Talk about going off the deep end.

Do you really think the mastermind who whips up 30-minute meals could be secretly communicating her support for terrorism through her wardrobe?
As readers know by now, Fox News contributor and conservative blogger Michelle Malkin threw a fit over the scarf and ignited the blogosphere into a frenzy. Dunkin relented, telling reporters: “Given the possibility of misperception, we are no longer using the commercial.”
Would this have happened 10 years ago? Probably not. A blurb about the PR fiasco would be buried in yesterday's news briefs. But today, it only takes a gripe about a scarf to send the blogosphere into a tizzy.
Just because a conservative columnist gripes about an advertisement doesn’t mean a communications team should rush into crisis mode.
Does the chain really think that Ray was sympathizing with terrorists through a piece of black-and-white fabric in a coffee ad? And since when does a traditional headdress support terrorism?
Come on, get real.
Maybe Dunkin’ Donuts worried about offending its audience of right-wingers. If so, then job well done. Malkin can now eat her donut without worrying about a terrorist connection.
"It's refreshing to see an American company show sensitivity to the concerns of Americans opposed to Islamic jihad and its apologists,” Malkin said in her column.
I wonder what Rachael thinks about this PR fiasco. When the coffee and baked goods chain announced in March 2007 it was teaming up with Ray, she praised the company in the same press release, saying “everyone always asks me how I manage my schedule, and the answer is coffee.”
I look forward to the next ad to see what Rachael will be wearing. I doubt she'll have a scarf.






couple of strong strides. Him being an outfielder, I think he can get around pretty good. I'm not sure how sturdy he is ...
Comments (16)
When I was in college (too long ago), to wear a keffiyeh was a clear pro-Palestinian/anti-Israel statement.
Posted by CanadaGooseParka | August 21, 2012 4:32 AM
Posted on August 21, 2012 04:32
Wholesale snapback hat and sports activities interconnection is not the end. Baseball hat does not contract for the majority. This could be the simple fact that everyone feels relaxing when wearing this Last Kings Snapback. If everyone is placing on a fit hat, felt great. It is also cheap. What about football fans? Such as instructor in Alabama and Dallas Cowboys Tom Landry, may possibly trigger very much more or locate hats, like all contribute for that advertising of Madison Avenue.
Posted by Tisa Snapback hats | April 8, 2012 9:32 PM
Posted on April 8, 2012 21:32
one point of view in the Marie Claire article. Any good journalist includes opinions/facts supporting the angle, as well as
Posted by Microsoft Office | February 24, 2012 10:06 PM
Posted on February 24, 2012 22:06
As an aside: I live in a community with a rapidly growing South Asian population. Many people were shocked when they were looking at my friends' wedding album and noticed the swastika that was embedded in the beautifully inlaid album cover. The swastika, for those who don't know, is a religious symbol that predates Nazism by some 4,000 years. How long will it take (if it ever can) for that symbol to reclaim itself from the hateful ideology that stole it? Suppose an Indian-American political figure chose to wear this symbol to reflect his religious beliefs? What would the reaction be?
Posted by Jeff | June 3, 2008 8:46 AM
Posted on June 3, 2008 08:46
Shel: That's part of what makes this so fascinating. Think back to David Howard--the aide to D.C. mayor Anthony Williams who lost his job because he correctly used the word "niggardly" - which many incorrectly took to be a racial slur. We've spent more than 50 years uncritically saying things like "Perception is reality," then get bent out of shape when some "they" we don't approve of acts as if it's true. It's interesting to note that Howard was offered his job back following pressure from the gay community (he declined). Would he have been offered his job back if, say, the pressure had come from the Evangelical community? No one knows. The interesting question is, at what point and by what influence do images or words achieve the status of symbols.
Are you SURE that scarf is paisley? It doesn't look it to me.
Posted by jeff | June 3, 2008 8:39 AM
Posted on June 3, 2008 08:39
One point we seem to be missing here is that Rachael Ray was not wearing a keffiyeh. It was a fringed scarf with a PAISLEY pattern. Maybe it looked a little like a keffiyeh, but it was a paisley scarf selected by a fashion consultant for the shoot.
Let's get a grip. Whatever your politics, can we please avoid confrontation of an article of clothing that sorta/kinda looks like another article of clothing?
Sheesh. With all the legitimate stuff to get worked up about, this one doesn't amount to anything but an excuse for Malicious Malkin to be at the forefront of another cause, regardless of how insipid it may be.
Dunkin Donuts caved in to irrational hysteria. It's too bad.
Posted by Shel Holtz | June 2, 2008 10:25 PM
Posted on June 2, 2008 22:25
I mustn't've been clear. I didn't mean you were equating Nazism & Apartheid with Israel. My point was that it's interesting how, in an age of such sensitivity about symbols, some well-established symbols (eg., the cross, the Star of David) become controversial, while others (the keffiyeh, Mao and Che T-shirts, etc.) become absorbed into our culture as fashion. This says something about our culture, though I'm not sure what. Take Obama and the flag pins. Now, I don't care whether he wears a flag pin - but the fact that wearing a flag pin has become an expected political statement, the decision not to is a political statement of some kind. I also find it interesting how bigots on the Left and the Right are so oblivious to their own bigotry that they think their tidy stereotypes constituted common sense or even "enlightenment".
Posted by Jeff | June 2, 2008 8:32 PM
Posted on June 2, 2008 20:32
Jeff - Not equating any hateful thing (Nazism) with any other hateful thing (Apartheid or anything else). Just saying that despite the fact that Rachel Ray and Dunkin Donuts may not know what she's wearning means something to someone, it still means something. Is that a message DD wants to espouse? I think not, which is why it was a good call. And, btw, you're totally right about "Coffee snobs won't drink Dunkin' anyway, and Dunkin' lovers won't swing to Starbucks over this." But still, why unwittingly embrace symbols that are so inflamatory?
Posted by Amy | June 2, 2008 3:34 PM
Posted on June 2, 2008 15:34
Funny - I don't think of the keffiyeh as an attractive article of clothing that might emerge into a hateful symbol. It's a symbol that has gone mainstream. When I was in college (too long ago), to wear a keffiyeh was a clear pro-Palestinian/anti-Israel statement. Is it a coincidence that it has become an innocuous fashion statement during the same period of time in which people have learned they can make straight-faced comparisons of Israel with Nazi Germany and Apartheid South Africa? I don't think so. The inability to see the symbolism in the keffiyeh (and I'm going to apologize in advance for probably misspelling it) in certain quarters may indicate the same fuzzy-mindedness that leads to such moral equivalencies.
Having said that, the whole Dunkin' Donuts/Rachael Ray kerfuffle is a tempest in a box of joe. Coffee snobs won't drink Dunkin' anyway, and Dunkin' lovers won't swing to Starbucks over this.
Posted by Jeff | June 2, 2008 12:06 PM
Posted on June 2, 2008 12:06
And yet. The Nazi symbol used to be used in art as a motif long before the Nazis and no one gave it a second thought. It was simply a pleasing geographic arrangement, until the Nazis got a hold of it. Now that pleasing geographic arrangement causes a seriously bad, visceral reaction for those who know what it represents. I'm with Mike Klein. DD made the right call.
Posted by Amy | June 1, 2008 4:05 PM
Posted on June 1, 2008 16:05
The scarf didn't simply raise alarm bells because it was Arabesque. It raised alarm bells because it bore more than a passing resemblance to a particular keffiyeh pattern popularised by Yasser Arafat as a symbol of Palestinian terrorism/"resistance".
On the one hand, most people who wear these have no clue about the intended symbolism and think it's just a cool scarf. But on the other, there are people for whom the look of this sends a shiver down their spines--family members of victims of terror, for starters.
I think DD made the right call--not because they or Rachael Ray (whose pork-filled menus are hardly the work of Islamic Jihad) are out to get Israel or the Jews, but because its not worth the hassle to be on the receiving end of a Michelle Malkin counter-jihad.
Posted by Mike Klein | May 30, 2008 5:00 PM
Posted on May 30, 2008 17:00
Right wing, left wing. You can always find blowhards and wingnuts on any side of the political aisle, and it's hardly endemic to any particular political ethos. While I'm hardly what you'd call a right-winger, I live in the deepest part of the Deep South in a very conservative area and I don't know a single person that thinks that this scarf thing is anything less than ridiculous.
Posted by Matt Staggs | May 30, 2008 12:22 PM
Posted on May 30, 2008 12:22
What a pretty scarf. Where can I get one. I'll wear it on the Bill O'Reilly show.
Posted by Ellen | May 30, 2008 11:51 AM
Posted on May 30, 2008 11:51
To the first comment: I agree that fear is running a lot of what happens in America. But, it's definitely not limited to "right wing nut jobs" as you call them. The left wing and just about any other person with an agenda and a connection can strike the same fear, perhaps even more so.
BTW, it's pretentious political remarks like yours (even in an arguably non-political blog post) that turn so many off to politics.
Posted by Caleb | May 30, 2008 11:07 AM
Posted on May 30, 2008 11:07
I'll tell you what America runs on these days - and it's not Dunkin'. It's FEAR. That's the fuel these right wing nut jobs use to propel themselves into the national consciousness (not to mention into political office and then into Iraq).
I thought it was getting better, with so many people seeming to respond to messages of hope in the Democratic primaries, but then it turned out only the educated and affluent have hope. Apparently, everyone else is still afraid. Afraid enough that a little fabric can send them into a tizzy.
When a scarf ignites the blogosphere, sends corporate communications professionals into retraction mode, and creates a groundswell of smugness in the wingnut choir, I guess it really is time to be afraid. Very afraid.
How disheartening. Sigh.
Posted by Lisa | May 30, 2008 10:18 AM
Posted on May 30, 2008 10:18
Unbelievable. People will get their undies in a wad about ANYTHING these days.
Posted by Greg Marsh | May 30, 2008 10:16 AM
Posted on May 30, 2008 10:16