So here's a great case study for PR junkies everywhere.
|Some of the students targeted in the university’s ‘prouder than ever’ PR campaign react to news of the drug bust.|
So what do you do?
Well, here's how the university PR department responded. A week after the students were arrested, the department launched a newspaper, television and radio campaign entitled, "We're Prouder than Ever".
Hmmmm....something wrong with the juxtaposition here, wouldn't you say?
News headlines: 75 arrested in San Diego State drug bust
Press release headline: We're prouder than ever.
Is it only us? Does anyone else think this is a very, very stupid way to respond to a serious drug problem on campus?
Of course, no where in the press release is there even the slightest mention of the drug bust.
We're simply told that the campaign will feature celebrities, students and alumni saying how proud they are of the school.