« Yet another bad PR pitch: Read it and weep | Main | Is Jon Stewart the new Walter Cronkite? »

What is your favorite escape clause?

I collect escape clauses. These are the hackneyed excuses used by politicians and their brilliant tacticians whenever they're nailed for being stupid, dangerous or both. We hear these phrases so often that we don't actually consider their literal meaning anymore.

Let's take the example of Mark Penn, the worldwide chief executive of Burson-Marsteller and the latest symbol of PR decadence.

Like Karl Rove and many other political strategists, Penn had become a celebrity in the political world. Reporters crowned him as a visionary for his work in targeting miniscule voting blocs for Hillary Clinton.

Penn_Mark_reporters.jpg

Then the law of hubris set in. One day Penn was perched on top of the world, whispering in the king's ear. The next minute he's in the tower awaiting execution.

Penn lost his place as grand strategist for Hillary when he was nailed for meeting with Colombian officials to help lobby for a trade deal that Clinton opposed.

In an interview with the British newspaper The Guardian, Penn dusted off one of my favorite escape clauses.

"With the benefit of hindsight," he said of his work for Burson-Marsteller. "I would have done things differently."

What does this really mean? How could Penn have not known what was in store for him? Did he really think that Clinton could tolerate her top strategist contradicting a very visible campaign pledge?

What he really meant to say is, "if I had known I would be nailed, I wouldn't have done it."

All of this reminds me of that great garage scene in All The President's Men. Hal Holbrook as Deep Throat lets a young and naive Bob Woodward in on a secret about the power-brokers surrounding Richard Nixon.

"Look, forget the myths the media's created about the White House--the truth is, these are not very bright guys, and things got out of hand."

Comments (3)

kay:

Yeah, after a while you stop feeling outraged and just feel disgusted, reading about these kinds of things. Like it never occurred to them they would get caught?!? (Forget that it was morally bankrupt.) The descent from hero to zero: about 3.5 seconds.

Eric:

Pitch perfect blog, Mr. Ragan. It seems that Mark Penn misunderstood Deep Throat's invoking of the phrase "Follow the money" to Woodward.

Just another example of a spinmaster trying to spin himself.

No wonder PR has such a bad rep.

Post a comment

Important:
to protect against spam you must enter the letter "s" in the box.
(The comment will be posted ONLY when the safety letter is entered.)

About

This page contains a single entry from the blog posted on June 5, 2008 6:22 AM .

The previous post in this blog was Yet another bad PR pitch: Read it and weep .

The next post in this blog is Is Jon Stewart the new Walter Cronkite? .

Many more can be found on the main index page or by looking through the archives.


Comment Feed Subscribe to this blog's feed
[What is this?]

Recent Responses

Tom McLaughlin
The year's top search results for Yahoo! and Bing
Hello! Reassuring to see that BP oil spill is number one. I will take this to mean, being the eternal optimist that I a...
read all | post a response

Tim S
10 modern ads that are sexist toward men
I have noticed for a number of years that it seems to be ok to bash men, especially Dad, portraying him as a fool, worth...
read all | post a response

FEATURED

Blogger Bios

About

Tell us how you manage unrealistic expectations, meet reporter needs, churn out news when there is none, deal with a client you can't stand, and what you say to people that slam PR. Or anything else that's on your mind.

Ragan Blogs

Coaching Success
BRODY Professional Development
Officiency
K.J. McCorry
The Spark
Denise Ryan
PR Junkie
Michael Sebastian

Other Blogs

- Blog written by team members of Affect Strategies, a strategic public relations, marketing and social media agency located in New York City.
- Shines a brighter light on the subtle roles played by public relations
- Blogging at the intersection of communication and technology
- PRNewser is a blog about Public Relations

- Business communications for the real world

- Les Potter blogs about Strategic Communication and Public Relations

- An award-winning public relations resource

- What would the LEAN Communicator do?

- A gathering place for professional communicators
- Ranting and raving about news, techniques, and development in the world of PR research and evaluation.

- The latest and most effective strategies to market your business.

- The place at the intersection of business, communication and technology.
- Social Network for PR Students, Faculty, and Practitioners

- Conversations about Social Media and Marketing

- educational resource for public relations with hundreds of articles to browse on various PR topics

Home | Internal Communication | Public Relations | Speechwriting | Web Content | Government Communication | Tips & Tactics | Hot Topics | Back to Top
MyRagan | MyManageresNetwork | MyRaganTV | Blogs | Podcasts | Jobs | Forums | eNewsletters
About Us | Copyright 2007 Ragan Communications, Inc. | Privacy Policy | Search | FAQ | Contact Us | Store | RSS RSS | Widgets | Site Map