Earlier this week we wondered why PR writing is so horrible. Well, sometimes the pitch can be even worse. Thanks to our friends at the Bad Pitch blog for bringing yet another embarrassing press release to light.
Here it is in all its glory:
Subject line: Mailing Services are a hot trend for printers
Body: Hello! Could you run this in your publication.
Bad Pitch reports that Celeste CC’d about 90 media outlets. And to make matters worse, she didn’t blind copy them so everyone could see who was on the pitch e-mail. I don't think this pitch will land above the fold of tomorrow's New York Times but still, definitely a big no-no in the PR world.
Celeste, thanks for this gem of a pitch. Or should I say 'thank?'
The full text of the release:
Mailing Services are a hot trend for printers
LOCATION - DATE – CLIENT, known for traditional offset printing continues to grow their business through diversification strategies. Today the company announced the opening of their new mailing and fulfillment division. The new division is fully staffed and operating with state of the art equipment in a dedicated 12,000 sq. ft area.
The complexity of the continually changing U.S. Postal Service (USPS) regulations can make any printer think twice about getting involved in offering mailing services. However, adding mailing services is a hot trend for printers right now as a value-add for customers.
“In the past, providing a one stop resource for our clients was a goal. Today it’s an achievement” says NAME, president of CLIENT. The company is now able to deliver every aspect of projects, saving their clients the hassle of coordinating multiple vendors while improving quality, turnaround times and reducing costly delays.
CLIENT is a privately owned and operated full-service FSC Certified print communications company located in CITY STATE. The companies comprehensive communication services include offset, digital and variable data printing, Personalized web sites (pURL’s), prepress, finishing, inventory, fulfillment programs and mailing services. CLIENT prides itself with a reputation of continually providing their clients with creative solutions, cutting-edge technology and a committed support staff.