It’s time for a refresher course. We’ve written way too much on controversial topics lately, so here are a few tips and tools rounded up to help cut the B.S. out of your press release.
You probably think that last press release you wrote was a masterpiece. Well, you might want to think twice because more than likely -- you just fed a bunch of B.S. to a reporter who saw right through it.
If you're still not convinced, plug it into this new free tool. We wrote about it, so you can get all the details here.
It will give you a grade and tell you what your release is and isn't missing. And if you filled it with B.S. words, AKA "gobbledygook," you'll be advised to change those words. Your CEO or client might like them, but a reporter could care less.
Another way to test your B.S. meter is to learn from a PR pro based in Dallas, Texas. Here's a few tips from Scott Baradell, who leads the Idea Grove.
Don't give vague claims. We're a leading company. We outperform our competitors. So what? Tell me something I don't already know. What's unique about your company or product?
Stay away from technical jargon. "This communicates that what you're announcing is so inside-baseball that only about three reporters on the entire planet could possibly care about it," Baradell says.
Don't be lazy. Use e-mail wisely. And use the recipient's name. Baradell advises to "practice this consistently, and reporters will be less likely to give your announcements a one-way ticket to the recycle bin."
If you don’t follow these tips, you could end up on the Bad Pitch blog.
Subscribe to this blog's feed
They stand by what they wrote, but the primary demographic to which they write is very unhappy with them right now," she... 
RSS
Comments (11)
sac longchamps Bon endroit pour obtenir avez-longchamp le pliage hobo, sac à mains longchamps, longchamp classic large, 2011 Sac Longchamp New Best Vente. sac longchamp pas chère, collection Sac LongChamp, LongChamp Pliage Sac à main LongChamps, longchamp en solde portefeuille. Acheter Sacs Longchamp Pas Cher Sur Nos points de sac pliage longchamp.
Posted by sac longchamps | July 11, 2012 9:09 PM
Posted on July 11, 2012 21:09
I like your post! It is so unique and creative! Keep update!
Posted by Cheap Oakleys Sunglasses | July 10, 2012 9:27 PM
Posted on July 10, 2012 21:27
in their hearts, fools have their hearts.
Posted by Lebron James Shoes 2012 | April 19, 2012 3:46 AM
Posted on April 19, 2012 03:46
Coach Purses Outlet
Posted by Coach Purses Outlet | March 24, 2012 2:35 AM
Posted on March 24, 2012 02:35
funny articl.i love it very much.thanks saw this page bookmarked and very much liked what I read. I will surely bookmark it as well and also go through your other posts tonight.Thanks for you sharing
Posted by michael kors outlet | February 27, 2012 12:41 AM
Posted on February 27, 2012 00:41
I agree with your Blog and I will be back to check it more in the future so please keep up your work. I love your content & the way that you write. It looks like you have been doing this for a while now, how long have you been blogging for?
Posted by Christian Louboutin Outlet | February 27, 2012 12:40 AM
Posted on February 27, 2012 00:40
Good share, you topic is very great and useful for us…thank you. I just like the approach you took with this subject. It isn’t every day that you discover something so concise and enlightening.
Posted by michael kors watches | February 27, 2012 12:38 AM
Posted on February 27, 2012 00:38
That is really very great thing to know about that.I was thinking about this topic before some days.
Posted by cheap ray ban sunglasses | December 27, 2011 8:28 PM
Posted on December 27, 2011 20:28
Wise man have their mouths in their hearts, fools have their hearts in their mouths.
Posted by burberry handbags | December 27, 2011 8:25 PM
Posted on December 27, 2011 20:25
take the article submission programs for a kind of really good article about this post.
Posted by beats studio | December 27, 2011 8:19 PM
Posted on December 27, 2011 20:19
I would add another tip: Don't write news releases JUST for reporters; write them for the audiences you're trying to REACH through reporters. So for example, if your release is targeted at working moms, write it as it they were going to read it without the reporter filtering out your key messages. With all the content sharing and search engine-driven online traffic nowadays, we need to be more contemporary in how we use news releases and other instruments created for the dinosaur media.
Posted by Anonymous | August 1, 2008 1:16 PM
Posted on August 1, 2008 13:16