There are reporters seemingly obsessed with China’s public relations campaign. The ones covering it must feel awfully proud; they’ve revealed Red China’s insidious PR effort.
Oh the naivety. China and its PR firm of record, Hill & Knowlton, have pulled off the ultimate shell game. These reporters and editors are so interested in covering the nation’s PR that they are stealing attention from the issues that seem to infuriate them so much: China’s human rights abuses, pollution, Olympic ruses.
If you are China, coverage of your public relations campaign is better than images of beaten monks and smoggy skylines. Plus, the Beijing Olympics are as much about Michael Phelps as they are about China’s emergence as a modern nation—and modern nations have PR representation.
So if China and Hill & Knowlton are the clever grifters enticing lost tourists to play the shell game, then the media are the lost tourists certain they have the scheme figured out. And we all know how that turns out—the tourists make everyone dumber, or was that the media?
I hate it when I get lost in my own metaphors.