Poor Vanity Fair editorial assistant Bill Bradley. He had to make 10,000 friends by August 5 or he was out of a job.
The go-getter with black-rimmed glasses worked from his gray cubicle as the young mastermind behind a PR campaign to guilt people into joining Vanity Fair’s Facebook page.
Bill tried everything. He even pleaded with sweaty tourists and onlookers in New York’s Times Square for help. Covering his front and back with a sandwich ad board of the latest issue of Vanity Fair with Angelina Jolie, Bill tried to make new friends.
Bill went with the free walking ad campaign as compared to what would be $125,000 to run an ad for eight minutes an hour, 24 hours a day, on the jumbo screen in Times Square. (He did check into it but was in no position to buy.)
But on August 6, the party was over. His editor called him into his office and gave him the boot.
The editor explained he was fired since he didn't make 10,000 fans on Facebook.
Bill pleaded with him, asked for another week but his boss wasn't budging.
Next thing you know, two heavy-set men dressed in dark suits appeared and dragged Bill out of the office.
See what happens next here: