Talk about effective communications.
As Hurricane Gustav hovered at category 4 strength preparing to hit America’s Gulf Coast early this week, New Orleans Mayor Ray Nagin told residents: “You need to be scared; you need to get your butts out of New Orleans now.”
He also called Gustav “the mother of all storms.”
After receiving flack in 2005 for waiting too long to issue a mandatory evacuation of New Orleans as Hurricane Katrina approached, the mayor is obviously being as direct as possible.
Seems it worked. Media outlets reported that most of the city's residents evacuated.
Meanwhile, Corporate Social Responsibility News said local businesses in New Orleans are helping the city prepare for Gustav. Also, this weekend, Forbes magazine reported on Cellular South, a mobile phone carrier, that’s readying its employees for a possible crisis.
While the story focuses heavily on Cellular South’s steps to protect phone service, it touches upon the importance of internal crisis communications.
“The wireless carrier's 1,000-member workforce along with the company's network resources are now on ‘high alert,’” Forbes reported. “Cellular South has also activated its Emergency Response Plan, which guides the deployment of company resources and personnel during a crisis.”