What about Dad?

Spare me the pain and anguish. I'm offended at how easily too many people are offended. My dad had Alzheimer's. I laugh at Alzheimer's jokes.

I think this ad was intentionally created to cause a stir. It was only released on the internet for crying out loud! All of these mothers are doing exactly what the ad intended them to do. Now, when they think about back pain, they will think about Motrin. Whether they use it in the future or not, the awareness is there.

Susan, I take offense to that.

Proving once again what the over 50 crowd has long suspected--young people have no sense of humor!

No, the ad didn't offend me. In fact, I thought the ad was funny. I carried my little guy around in a sling and as much as I enjoyed it, my back did hurt. Ibuprofen always helped relieve the back pain.

People need to keep things in perspective. It's harmless.

The Motrin ad doesn't offend me at all. In fact, thought it was funny. I felt the same way when I was using my sling. I loved carrying my little guy around in it, but it did cause my back to hurt. And, Motrin made me feel much better.

Mom of two big babies here. "Wearing them" was definitely not a pain-free experience, but c'mom. You're outraged? Offended? You have way too much time on your hands!

I'm a mom of three...

I don't like the attitude of the ad - rather superficial and icky. I certainly can't relate to the speaker and I am less likely to buy their product after the ad.

I don't like it and don't really get it, but it's not getting me outraged. There's a lot of ads that bug me more....:)

No, this does not offend me. Get over it ladies.

Wow. Over-react much?

I got the message. "Back pain? Take Motrin."

These moms must have nannies. When my baby was small, I did not have the time or energy to get this worked up about something so, I'm sorry, STUPID. Stupid ad -- apparently. Stupid issue -- definitely.

Of course, I was 40 years old when I was finally blessed with a baby, and only
"wore" her when I felt like, and not out of a sense of guilt or obligation, no matter how many well-intended weirdos told me it was oh so natural. My pediatrician told me not to worry about it. The kiddo didn't even like it that much. And yes, it hurt my back. "Even weight distribution" can only do so much when you already have a rotated pelvis and disc deneration. But I guess the 23-year-olds who are blogging and obsessing about motherhood wouldn't know about chronic back pain.

Motrin, you're obviously targeting the wrong market.

Young, hip moms: You've got a baby, you've got a life, log off and LIVE IT, SISTERS! For crying out loud.

These moms must have nannies. When my baby was small, I did not have the time or energy to get this worked up about something so, I'm sorry, STUPID. Stupid ad -- apparently. Stupid issue -- definitely.

Of course, I was 40 years old when I was finally blessed with a baby, and only
"wore" her when I felt like, and not out of a sense of guilt or obligation, no matter how many well-intended weirdos told me it was oh so natural. My pediatrician told me not to worry about it. The kiddo didn't even like it that much. And yes, it hurt my back. "Even weight distribution" can only do so much when you already have a rotated pelvis and disc deneration. But I guess the 23-year-olds who are blogging and obsessing about motherhood wouldn't know about chronic back pain.

Motrin, you're obviously targeting the wrong market.

Young, hip moms: You've got a baby, you've got a life, log off and LIVE IT, SISTERS! For crying out loud.

So my kid is a thing? It is bonding experience you idiot! Of course a child cries more when it's alone! A child isn't fully developed and doesn't know what's going on. Did you guys smoke too much pot or drop acid before you got this job? Or did you just take orders from a 6 figure no-it-all that has no experience what so ever and has no business even talking about this field? Reminds me of my project manager. So if carrying our children is a burdon and just a trend, should we just tie a rope around them and drag them down the street and treat them as we treat ALL ACCESSORIES? So, I'm an accessory? My son is an accessory? Three words... Go F Yourself.

Have these people completely lost their sense of humor? And they're raising kids? Sheesh! These women need to get a life and stop taking themselves so seriously. Life's too short!

You may argue this is negative publicity. However, this has got Mortin great visibility and positioning mileage as a pain reliever for back pain. Considering that they spent no media buying $$ on this, it might even have been a deliberate viral strategy.

A better ad for Motrin would have been to relieve the headaches that teenagers cause. Really, these moms of infants need to get a grip. The worst is yet to come.

Bad ad.
Great press for Motrin.
I am beyond the mommy back pain stage and entering the 'mom needs a crash helmet" stage. I am tired, I work full time as a communications specialist, I am a little crazy--- but that's always been the case and I wouldn't have it any other way. I chew Motrin, Advil, Ibuprofin and asprin like candy. Thank God for meds, moms and free media. drw

Laura, these moms support babywearing, not the opposite. They are angry that Motrin released a marketing campaign targeted to them without doing their research. Babywearing, if done correctly, is not painful. The sling/wrap/carrier evenly distributes the baby's weight unlike carrying the child on one's hip, shoulders, etc. It doesn't appear that Motrin tested these ads with their target demographic, and that demo responded with their frustration and irritance.

This ad reminds me of when I worked for a large, integrated agency many years ago. I used to participate in brainstorming sessions, and because I had kids, the consumer accounts often asked me to sit in. What I noticed looking around the room was that even though I was a guy and the target audience for the product was usually moms, I was more often than not the only parent in the room. I was amazed at the attitudes of the non-parent professionals toward both working and stay-at-home moms. Maybe these Twitter people are over-reacting, but the ad itself seems off-target enough that the writer may not have much experience with the topic - challenges faced by moms. If I were a mother of a young kid I'd be offended by a lot of how my needs and I am portrayed in advertising these days. This may have just been one of those straw-that-breaks-the-camel's back situations.

I would like to know in what way is this ad offensive? Are blogging mommies writing to complain about something? Are these blogging mommies working full-time or are they a stay at home mom. I am sorry but I multitask and would agree that while my child is attached to my hip or tummy, I am washing dishes, folding clothes, walking the dog and grocery shopping…. And yes receive PAIN – the good PAIN knowing my child is not in a germ infested grocery cart. I think blogging mommies need to focus more of their time on urgent issues than a Motrin ad.

I saw the ad, and while it didn't throw me into a tizzy, I could see all the red flags that would tick people off. There were some very poor word choices involved. Did they test the ad for anyone it was supposed to target? But, as a mom who lovingly toted her babies around in a front-pack, I can tell you--you do get a sore back and knots that don't unravel until the kid is walking! If they'd been less glib, more sympathetic, they might have had something.

Heavens, the complainers need more to do with their time. Kind of a dopey commercial, but offensive? Nah. I'm the mom of twins and everything hurts all the time.

Like I said, I think they need more things to keep them busy other than watching commericals and posting on Twitter.

COMPLETE overreaction. Seriously.