Would you hire the strong-jawed former MSNBC anchor Dan Abrams as your PR pro?

He sure hopes someone will—Abrams has joined the public relations industry. Consider him your colleague.

On Wednesday, media reports said Abrams, former TV anchor and MSNBC general manager, has started a media strategy firm called Abrams Research. Here’s the pitch: your company needs advice, who better to give it than Abrams and a team of journalists?

(Some of those are working, not former, journalists, which raises an ethical flag, but hey, who cares about ethics these days—especially those from the cable TV ranks?)

Abrams Research retains a deep bench of heavy hitters in the media industry, including Former NBC Universal Chairman Bob Wright, Fox Entertainment President Kevin Reilly, HBO's Bryant Gumbel, Former American Media Editorial Director Bonnie Fuller (ahem, the mind behind gossip rag US Weekly’s resurgence), and more.

Abrams stood out slightly among the pack of cable pundits, because he had a sense of humor. His ongoing segment called Beat the Press recalled Jon Stewart’s Daily Show. In that segment, Abrams highlighted some of the more ridiculous media moments.

For instance, in this 1 minute 50 second clip Abrams takes on The View, Miley Cyrus (and her PR team), and The New York Times. He even drops a suggestive remark about CNN’s Anderson Cooper.

But will his jaw line and sense of humor help him in the corporate communications world? He brings a unique skill set to the table: attorney, TV reporter, anchor, pundit, general manager. But will those skills translate?

I suspect he’ll find the communications landscape harder than it appears.