What do you think of this viral video marketing campaign from JCPenney that's making the Internet rounds?
On YouTube, this video has registered over 420,000 views. It was the second most viewed video on BestViral.com, a hosting site for so-called viral videos.
My 60-year-old dad, who doesn’t typically watch video online, sent me this link. He got a big kick out of it. The concept and some of the scenarios—for instance, the dinner served to the inmates—were funny. I also suspect it might have good repeat value.
However, as far as viral videos go I thought it was too long and overproduced. The low-budget quality brought to the most successful viral campaigns was missing in this one.
Want to see a quintessential viral video marketing campaign? This one comes from BlendTec, a company that makes blenders.
Here's a Ragan story that takes you inside this viral video campaign.
And here are nine "secret strategies" behind viral videos, compliments of TechCrunch blog.