Here’s a topic Ragan editors kicked around recently: controversial advertising for PR purposes.
For instance, NBC, which airs the Super Bowl Sunday, deemed a 30-second PETA commercial too hot for TV. The media and Internet attention this commercial has stirred has created more public awareness for PETA than dozens of its members throwing red paint on Paris Hilton.
(PETA, by the way, stands for People for the Ethical Treatment of Animals.)
So what seems like advertising is actually public relations?
Here’s the ad. Maybe make sure your children—and your boss—don’t see you watching it.