The one piece of news that Democrats and Republicans can agree on: it was a miracle that no one died or was seriously hurt in the crash of U.S. Airways Flight 1549, and the pilot, Chesley B. Sullenberger III, is a hero.
There is a metaphor in all of this, since this miraculous and sudden event overshadowed President Bush’s farewell remarks to the nation. Of course, the bent of that metaphor depends on who you voted for in the past eight years.
But how was the public relations reaction from U.S. Airways CEO Doug Parker after he learned that his company’s flight crew helped divert the worst disaster possible?
It was quick, wooden and lacked emotion, PR pro Tripp Frohlichstein wrote in an opinion piece for today’s Ragan.com.
“Never once did he express any relief that all the passengers lived through the ordeal. That should have been his very first order of business,” Frohlichstein wrote. “Instead, it appears as if his PR people simply followed guidelines to the letter, not adapting to the situation.”
Here is video of Parker’s statement to the press. Too wooden? You be the judge.