Have you seen this video yet? In it, top brass from big PR firms weigh in on the industry’s future and what skills the PR pro of the future will possess.
Ogilvy PR Worldwide produced the video for PR Week. Thanks to Shel Holtz for pointing it out.
Ignore the meaningless jargon—like “think outside the box”—and forget the advice from Mark Penn, who showed through the Clinton campaign that he has no idea about the future of PR. Pay close attention to Harold Burson, the video’s highlight, who talks about the importance of good writing.