Talk about a viral video.
This two-minute video, “David After Dentist,” has amassed more than 1.7 million views after four days on YouTube.
The video stars a seven-year-old boy stoned, presumably, on painkillers. His dad shot this footage after—you guessed it—a dentist appointment. The kid is just fine, the dad wrote on YouTube.
Communicators look for the formula to create a video that will spread virally across the Web. In fact, Ragan.com often publishes articles on the topic.
So if “David After Dentist” is our judge, then the formula includes a cute kid and drugs. I guess.