How many times has a stupid, tasteless or offensive TV commercial annoyed you?
Thanks to Twitter, you can virtually—and instantaneously—slap the companies behind those lousy commercials. It happened during this year’s Super Bowl.
Parodying the steroid controversy in baseball, one GoDaddy commercial aired during the big game depicts a congressional hearing where lawmakers ask a panel of young and attractive women if they have “enhanced.”
Two ditzy, large-breasted women insist they did not. One woman claims she did enhance and begins exposing herself before the ad cuts to black.
Amid the shenanigans, a proportioned and fully-clothed woman says she “enhanced” her Web site with GoDaddy, a service for hosting Web sites.
Many viewers, offended by this ad, voiced their opinions on Twitter Sunday night.
“Opportunity for someone to provide a classy, female friendly web host alternative to GoDaddy right now? I'd switch.” KD Paine wrote on Twitter. Later, on her blog, she called the commercial a “stupid sexist banal advert.”
(Paine authored an article on a different topic for Ragan.com today.)
Paine’s Twitter message, or tweet, triggered a flurry of tweets admonishing the GoDaddy commercial and asking for an alternative to the Web hosting service. Several tweets offered alternatives.
GoDaddy got burned—or did it?
Two days later, criticism—and praise—for the GoDaddy commercial continues amassing on Twitter.
“Really hated Godaddy ads,” Lorraine Ball tweeted Tuesday. “They assume every web designer is teen male. This midage female web designer taking work elsewhere.”
Dave Hageman tweeted: “Saw the godaddy.com commercials and loved it. Did you go to their website like mentioned for rest of the story?? Sales funnel”
Shortly before Hageman, Jim Anderson tweeted: “My 6yo son got in trouble for going to goDaddy on my wife's laptop to look at boobs (I had nothing to do with it).”
Meanwhile, one Christian entrepreneur told Wired magazine the ad prompted him to move his 160 domain names to a different server.
There’s lots of chatter on Twitter, and in the blogosphere, about GoDaddy in the past few days. If the company hoped to build buzz with the ad then it worked. The GoDaddy name is out there.
Here's the ad. Think twice about watching it at work, or in front of your six-year-old.