Add Yahoo chief Carol Bartz to the list of CEOs who blog well.
On Thursday, Bartz wrote a post for the Yahoo blog, Yodel Anecdotal, nearly two months after ascending to the company’s top spot.
“People here have impressed the hell out of me,” Bartz blogged. “They’re smart, dedicated, passionate, driven, and really nice. There’s so much great energy and frankly lots of optimism. But there’s also plenty that has bogged this company down. For starters, you’d be amazed at how complicated some things are here.”
She writes in a conversational tone—and even swears a couple times—while appealing to both employees and customers in the blog. By early afternoon Thursday, the post had attracted only nine comments. That number will almost assuredly grow.
One section of this post did leave me scratching my head. After mentioning how complicated “some things are” at Yahoo, she writes:
So today I’m rolling out a new management structure that I believe will make Yahoo! a lot faster on its feet. For us working at Yahoo!, it means everything gets simpler. We’ll be able to make speedier decisions, the notorious silos are gone, and we have a renewed focus on the customer. For you using Yahoo! every day, it will better enable us to deliver products that make you say, “Wow.”
Is she talking about more layoffs?