Just when you thought social media had cornered the market on ways to burn your company, some genius on Twitter finds another way to keep you up at night.
It’s called Bitch Slap, and it’s a Twitter feed that lets people anonymously insult each other.
For instance, let’s say I wanted to insult a colleague at Ragan, but was afraid to do it a) to his face, b) on a message board, c) in a blog, or d) through my Twitter address. I would send a direct message to the people at Bitch Slap with the insult, who would then send a tweet directed at my colleague with said insult. Bitch Slap promises not to share my identity, as long as my slight isn't too nasty.
Yes, as human beings, we have lost all our intestinal fortitude. Take this nugget from Tuesday afternoon, “@stuartyoung for not sending emails he promised to send yesterday!”
But here’s the best part, there’s a warning label attached to this Twitter feed, which says: “Abuse/harassment will result in your information being sent to abusee and/or the APPROPRIATE AUTHORITIES.”
So go ahead and insult somebody, anonymously, if you like, just make sure it isn’t too rude (although homophobic slurs seem to be just fine on this Twitter feed).
What does this all mean for your company? Well, it’s yet another way for someone to attack its image or reputation.