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Does AP business writer Josh Funk work on the sly for Geico insurance, a company owned by Warren Buffett’s Berkshire Hathaway?
In his story Monday about Warren Buffett’s gloomy forecast on the economy, Funk included this sentence:
"[Buffett] said Berkshire's jewelry companies have suffered, but more people have been willing to switch to Geico to save money on car insurance."
Now compare Funk’s phraseology to the actual Geico slogan:
"I just saved a load of money on my car insurance by switching to Geico."
Now that is effective advertising!
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Good list, tho a bit US-centric. The world is full of unmitigated PR gaffes; Renault's F1 race fixing; UK PM Gordon Brow...
Comments (2)
Is the PR Junkie also in cahoots with Geico??? (kudos to Mr. Buffett's marketing guy)
Posted by doug | March 11, 2009 11:08 AM
Posted on March 11, 2009 11:08
Through his Berkshire Companies, Warren Buffett OWNS Geico. So the AP reporter was probably just attempting to use humor to say that Geico's doing OK while Buffett's jewelry companies are not.
Posted by Jean F | March 10, 2009 2:42 PM
Posted on March 10, 2009 14:42