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Does this AP reporter work for Geico—or did he just save a ton of money on car insurance?

Does AP business writer Josh Funk work on the sly for Geico insurance, a company owned by Warren Buffett’s Berkshire Hathaway?

In his story Monday about Warren Buffett’s gloomy forecast on the economy, Funk included this sentence:

"[Buffett] said Berkshire's jewelry companies have suffered, but more people have been willing to switch to Geico to save money on car insurance."

Now compare Funk’s phraseology to the actual Geico slogan:

"I just saved a load of money on my car insurance by switching to Geico."

Now that is effective advertising!


Comments (2)

doug:

Is the PR Junkie also in cahoots with Geico??? (kudos to Mr. Buffett's marketing guy)

Jean F:

Through his Berkshire Companies, Warren Buffett OWNS Geico. So the AP reporter was probably just attempting to use humor to say that Geico's doing OK while Buffett's jewelry companies are not.

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This page contains a single entry from the blog posted on March 9, 2009 1:48 PM .

The previous post in this blog was When Obama met Favreau: A speechwriter’s love story .

The next post in this blog is Mark Penn, Burson-Marsteller slammed AGAIN by cable TV host .

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