Does AP business writer Josh Funk work on the sly for Geico insurance, a company owned by Warren Buffett’s Berkshire Hathaway?
In his story Monday about Warren Buffett’s gloomy forecast on the economy, Funk included this sentence:
"[Buffett] said Berkshire's jewelry companies have suffered, but more people have been willing to switch to Geico to save money on car insurance."
Now compare Funk’s phraseology to the actual Geico slogan:
"I just saved a load of money on my car insurance by switching to Geico."
Now that is effective advertising!