This e-mail pitch came through the Ragan newsroom yesterday and it hits all the right notes.
Subject: Catevo's Job Title Contest Update
I just wanted to provide a brief update on the current contest that the Catevo Group is hosting for Jonathan Ressler, our newest social media guru. As I mentioned yesterday, The Catevo Group began the contest yesterday in which anyone can submit a job title for Jonathan Ressler or vote on their favorite title. The person whose title receives the most votes will win $250 and bragging rights of course. Since yesterday, the Raleigh News and Observer ran a fabulous story on the contest and the contest site has already received hundreds of nominations. If you haven’t already, you should take a look.
(Contact information was provided beneath the person’s signature.)
What does this pitch do well?
First, the subject line is brief, accurate and to the point. The pitch is just one paragraph; it’s written in a breezy tone and there’s no jargon. The easy link to the newspaper article is perfect, plus the adjective to describe it, “fabulous,” is an attention getter.
The suggestion at the end, “If you haven’t already, you should take a look,” is a nice touch.
Most importantly, the editor of Ragan.com, Roula Amire, liked the pitch—and she was the intended target.
"The subject line says what it is," Amire explained. "It’s a short paragraph written without any jargon. And it’s kind of interesting."