Updates Appended
I'm speechless.
Two Dominos Pizza employees posted this video on YouTube yesterday (April 13). It was briefly removed and then re-uploaded. It shows them doing disgusting things to food they say will soon be eaten by customers.
Sick.
WARNING: If you eat at Dominos Pizza this will disgust you. Also, if you are a human being, this will disgust you.
UPDATE 2: Kristy from the video is claiming the whole thing was a prank and none of that food was sent to customers. (Uh-huh.) Meanwhile, Dominos VP of Communications Tim McIntyre responded to an e-mail from a reader of The Consumerist blog about the incident.
Our chief of security has spoken to the franchise owner this morning, who was dumbfounded, to say the least. He has told us that he will be terminating their employment today. The "challenge" that comes with the freedom of the internet is that any idiot with a camera and an internet link can do stuff like this - and ruin the reputation of a brand that's nearly 50 years old, and the reputations of 125,000 hard-working men and women across the nation and in 60 countries around the world.
UPDATE: There are three more videos starring these employees. The Consumerist blog has the full scoop.
Good list, tho a bit US-centric. The world is full of unmitigated PR gaffes; Renault's F1 race fixing; UK PM Gordon Brow...
Comments (4)
There are two different issues here. First, what restaurant staffers do to food when no one is looking. This has been going on for a very long time, long before the Internet, and it's much more widespread that most may think. Tip: think about returning that order next time you want to complain.
The other issue is the ubiquitous nature of cameras and easy access to the Internet. People tend to "play" to the cameras, making a bad situation worse.
If Dominos wants to put an end to this kind of thing, it could consider suing the pants off these "former" employees for defamation of the brand. They may not get much in the way of compensation, but they would scare others who may start to think twice before they break out the cell phone cameras. The music industry did this when it started suing the "little people" over music and video piracy.
Posted by TJ | April 14, 2009 2:07 PM
Posted on April 14, 2009 14:07
I agree about the legal claims. At least Dominos corporate should sue the franchisee for defamation of the brand. The franchisee's the one that hired those idiots. I'd also dock the girl's pay since she obviously wasn't working--letting the guy make all the sandwiches by himself.
Posted by Gail McDaniel | April 14, 2009 1:36 PM
Posted on April 14, 2009 13:36
There should be grounds for legal claims from Dominoes for defamation of brand.
Posted by Mike Nem | April 14, 2009 1:15 PM
Posted on April 14, 2009 13:15
Wow. Think Dominos will respond in any way? Beside obviously firing those two idiots. I can't imagine worse PR for a food establishment.
Posted by SJ | April 14, 2009 9:50 AM
Posted on April 14, 2009 09:50