News, ideas & conversations for communicators worldwide
 

« United Airlines employee commits cringe-worthy customer service error | Main | Rehabilitate your image, step one: Poke fun of yourself on a Web video »

Dominos Pizza employees record themselves defiling your food—and then post it to YouTube

Updates Appended

I'm speechless.

Two Dominos Pizza employees posted this video on YouTube yesterday (April 13). It was briefly removed and then re-uploaded. It shows them doing disgusting things to food they say will soon be eaten by customers.

Sick.

WARNING: If you eat at Dominos Pizza this will disgust you. Also, if you are a human being, this will disgust you.

UPDATE 2: Kristy from the video is claiming the whole thing was a prank and none of that food was sent to customers. (Uh-huh.) Meanwhile, Dominos VP of Communications Tim McIntyre responded to an e-mail from a reader of The Consumerist blog about the incident.

Our chief of security has spoken to the franchise owner this morning, who was dumbfounded, to say the least. He has told us that he will be terminating their employment today. The "challenge" that comes with the freedom of the internet is that any idiot with a camera and an internet link can do stuff like this - and ruin the reputation of a brand that's nearly 50 years old, and the reputations of 125,000 hard-working men and women across the nation and in 60 countries around the world.

UPDATE: There are three more videos starring these employees. The Consumerist blog has the full scoop.

Comments (4)

TJ:

There are two different issues here. First, what restaurant staffers do to food when no one is looking. This has been going on for a very long time, long before the Internet, and it's much more widespread that most may think. Tip: think about returning that order next time you want to complain.

The other issue is the ubiquitous nature of cameras and easy access to the Internet. People tend to "play" to the cameras, making a bad situation worse.

If Dominos wants to put an end to this kind of thing, it could consider suing the pants off these "former" employees for defamation of the brand. They may not get much in the way of compensation, but they would scare others who may start to think twice before they break out the cell phone cameras. The music industry did this when it started suing the "little people" over music and video piracy.

Gail McDaniel:

I agree about the legal claims. At least Dominos corporate should sue the franchisee for defamation of the brand. The franchisee's the one that hired those idiots. I'd also dock the girl's pay since she obviously wasn't working--letting the guy make all the sandwiches by himself.

Mike Nem:

There should be grounds for legal claims from Dominoes for defamation of brand.

SJ:

Wow. Think Dominos will respond in any way? Beside obviously firing those two idiots. I can't imagine worse PR for a food establishment.

Post a comment

Important:
to protect against spam you must enter the letter "e" in the box.
(The comment will be posted ONLY when the safety letter is entered.)

About

This page contains a single entry from the blog posted on April 14, 2009 9:30 AM .

The previous post in this blog was United Airlines employee commits cringe-worthy customer service error .

The next post in this blog is Rehabilitate your image, step one: Poke fun of yourself on a Web video .

Many more can be found on the main index page or by looking through the archives.


Share |
Comment Feed Subscribe to this blog's feed
[What is this?]

Recent Responses

Gerry McCusker
The top 10 PR blunders of 2009, according to Fineman PR
Good list, tho a bit US-centric. The world is full of unmitigated PR gaffes; Renault's F1 race fixing; UK PM Gordon Brow...
read all | post a response

Michael Sebastian
Maybe he's mindful of H1N1: The difference between Barack Obama and Gordon Brown
Good to know. Thank you. ...
read all | post a response

FEATURED

Blogger Bios

About

Tell us how you manage unrealistic expectations, meet reporter needs, churn out news when there is none, deal with a client you can't stand, and what you say to people that slam PR. Or anything else that's on your mind.

Ragan Blogs

Trail Mix
- Patrick Williams


The Pulse
- Josh McColough


Coaching Success
- BRODY Professional Development


Other Blogs

- Shines a brighter light on the subtle roles played by public relations
- A gathering place for professional communicators
- Blogging at the intersection of communication and technology
- Ranting and raving about news, techniques, and development in the world of PR research and evaluation.

PR Newser

- PRNewser is a blog about Public Relations

- The latest and most effective strategies to market your business.

- Business communications for the real world

- The place at the intersection of business, communication and technology.
- Les Potter blogs about Strategic Communication and Public Relations

- Social Network for PR Students, Faculty, and Practitioners

- An award-winning public relations resource

- Conversations about Social Media and Marketing

- What would the LEAN Communicator do?

- educational resource for public relations with hundreds of articles to browse on various PR topics

Powered by
Movable Type 3.33

Home | Internal Communication | Public Relations | Speechwriting | Web Content | Government Communication | Tips & Tactics | Hot Topics | Back to Top
MyRagan | MyManageresNetwork | MyRaganTV | Blogs | Podcasts | Jobs | Forums | eNewsletters
About Us | Copyright 2007 Ragan Communications, Inc. | Privacy Policy | Search | FAQ | Contact Us | Store | RSS RSS | Widgets | Site Map