Here’s a media strategy for you: Circle the wagons and blame the messengers.
The Long Beach, California, City Council is fuming at the author of The Cranky Flier aviation blog, Brett Snyder, for the interview he did with JetBlue CEO Dave Barger.
In the interview, “Barger [told Snyder] the airline was so frustrated with the slow pace of improvements at Long Beach Airport that it could eventually pull out if the pace didn’t pick up,” reports USA Today. “The story was picked up and reported on by much of the L.A.-area media. The reports then prompted the council to add the topic to the agenda during a meeting last week.”
And how did the city council react? They were mad at the blogger for writing the post and angry at mainstream press for picking up the story.
According to the Long Beach Press-Telegram, “some council members criticized the slow process that has yet to see ground break on any improvements at the airport … (but) much of the criticism was focused on the blog that started the whole thing—crankyflier.com, which had posted, verbatim, the interview with Barger.”
Long Beach Mayor Bob Foster said: "We should not take blogs as professional journalism, and the professional journalists should take that as well."
Both the Press-Telegram and Los Angeles Times, which picked up the story, verified the interview and added relevant background information, USA Today reports.
The Press-Telegram also said, “[Long Beach] Councilwoman Gerrie Schipske seemed to indicate that because city management and the council hadn't heard about Barger's concerns, the blog interview shouldn't be taken seriously.”
USA Today said Schipske called media reports citing Snyder's interview with Barger “irresponsible.”
Last year, a British paper ranked The Cranky Flier number 29 out of the world’s 50 most powerful blogs.
Snyder defended himself.
“It doesn’t matter if this was written on a bathroom wall,” he wrote. “It came directly from the CEO of the largest airline at this airport. Does it really do any good to try to discredit blogs or traditional media in the process? No. It also shows that (city council members are) quite out of touch with the current state of reporting. There are many reputable blogs and discrediting them with a blanket statement like that will most certainly not serve them well.”
How’s that for a media relations strategy?
(Thanks, Mike, for passing this one along.)






An incredible substance which is the two water resistant and even being able to breath is certainly Gore-Tex, and that i...
Comments (4)
Outstanding content In fact Everyone loves the achievements classified. We're just simply questioning average person is likely to make funds could very well be acquired talking to any time if definitely there will be something very complicated dedicated to in this instance. We have saved as a favorite because their preferred your online web sites love this website!
Posted by north face jackets for women | November 21, 2011 12:53 PM
Posted on November 21, 2011 12:53
Talk about circling the wagons. (How dare someone point out their failures! And a blog, yet!)
It's bad enough that they apparently failed to keep some of the promises they used to lure JetBlue to Long Beach in the first place.
When a simple "mea culpa" would probably have worked wonders, they've instead managed to alienate JetBlue, the press and perhaps even their constituents with their defensive blabbering.
If any good can come from this sad episode, it's that PR programs everywhere now have a dandy case study on how NOT to do it.
Posted by Anonymous in DC | April 13, 2009 2:31 PM
Posted on April 13, 2009 14:31
that newspaper would be The Guardian: http://www.guardian.co.uk/technology/2008/mar/09/blogs
Posted by Bohdan Gajecky | April 13, 2009 11:45 AM
Posted on April 13, 2009 11:45
Typical small town politics. "Media relations" isn't even in their vocabulary. Next you can expect them to take their frustration out on JetBlue by making the process even longer and tougher. In the end, they'll lose and spend all their time in meetings blaming each other.
Posted by Anonymous | April 13, 2009 11:39 AM
Posted on April 13, 2009 11:39