Ever get sick of journalists talking about sleazy flacks and their two-bit pitches and no-good press releases? Well, PR pro Fennimore Moorestead sure did.
Moorestead, founder of Fennimore & Moorestead, mailed a dead fish to the Time offices after a reporter at the magazine called him out at as a “PR hack” at an industry event in Manhattan last week.
It was reportedly a bluegill, which Moorestead caught himself.
The move seems to be a nod to the film, The Godfather. In the movie, a dead fish conveys that the character Luca Brasi “sleep with the fishes.” A bagman presumably delivered the fish in the Godfather; somehow Moorestead managed to send it through the U.S. mail.
So what did Moorestead mean to communicate with his fish?
Does this story stink?
Of course it stinks. It's April Fool's Day!