« TOTD: Hungry, hungry—whoa, ravenous—reporters | Main | When old newspaper guys meet young new media guys »

UPDATED: Hospital staff Twitter during hysterectomy

UPDATE: As several commenters have noted, Henry Ford Hospital in Detroit has already tweeted during surgeries, including during the removal of a tumor from a kidney. Still pretty sure I wouldn't want anyone tweeting during my surgery, but for what it's worth the practice is in use at some of the nation's best medical centers.

Here's the link to a CNN story about staffers at Henry Ford Twittering through a surgery.

This is a real story; one hospital communicators should probably watch with a notepad.

Staff at Sherman Hospital in Elgin, Illinois conducted a surgery live on Twitter. While a surgeon performed a hysterectomy, staff members inside the operating room sent Twitter updates about the surgery.

For instance, “They just cauterized the infundopelvic ligament which contains the ovarian artery.” Or my personal favorite, “Anyone know what the infundopelvic ligament looks like?”

Just kidding—about that second tweet. Everything else is real.

How would you feel if your surgeon tweeted during surgery? I would absolutely not allow it.

Comments (12)

To learn more abut female anatomy and how the female organs function, including their sexual function, read the new book "The H Word" at www.hersfoundation.org/hword.

The uterus and ovaries have important functions all of a woman's life. There is no age or time in a woman's life she no longer needs her uterus and ovaries.

Anonymous:

Kudos Sherman Health and Henry Ford! I think it's fabulous what can be done with Twitter. The best part about the Sherman Health surgery was that the patients family was following along in the waiting room! Here is some video footage. http://tr.im/icFs

Chris Halvorson:

*Somebody* could tweet during my surgery. What do I care? As long as it is not the surgeon him/herself!

jf:

I don't get it? How is this suppose to help medical students? Shouldn't the students see the actual procedure through video (which is already being done in hospitals). One would think that in this type of "training" or education that just a description alone would not prove to be very beneficial!?!?!

Audrey Kunkel:

This strikes me as completely disrespectful to the patient and a trivialization of what should be a very noble profession. I don't care if the patient gives an OK to it or not.

Anonymous:

Ragan should change the name of this section of the web site to Twitter Junkie.

Henry Ford, Sherman and others have all had advance written patient consent to the Twitter communication during surgery. The actual patient identity has never been revealed online during any of the surgical events. The tweeting is always done by a resident or surgeon who is not performing the procedure and is outside the sterile surgical field. Reducing the mystery around surgical procedures for elective patients, explaining surgical outcome risks and using Twitter to help medical students be better doctors - where's the downside in all of this for you? (Yes, all of the hospitals had contingency plans in the event that the Twittered surgery had complications.)

CJ:

Assuming the patient gives approval and it doesn't introduce any risk to the procedure, why not?

A.:

In the case of Henry Ford Health Sytem (and I believe also Sherman Health), a resident is the one actually doing the Twittering - not the surgeon. According to Sherman Health, they are the first ones to simulcast the procedure on both Twitter and Facebook, but Henry Ford has done procedures on Twitter for a while now.

I've followed several of Henry Ford's procedures in the past few months. I think it's an interesting idea.

Kelly:

As long as the surgical field remains sterile and the patient and hospital administration agreed to the concept, I don't see any problem with it (a former communications director with a major hospital)

Confused:

I just don't get it. What purpose does it serve to tweet during a surgery or medical procedure?

Josh:

Henry Ford Health System in Detroit has been doing this for months. They were featured on Good Morning America and the homepage of CNN.Com a few months back.

http://tinyurl.com/bwe5jr

Post a comment

Important:
to protect against spam you must enter the letter "o" in the box.
(The comment will be posted ONLY when the safety letter is entered.)

About

This page contains a single entry from the blog posted on April 7, 2009 7:11 AM .

The previous post in this blog was TOTD: Hungry, hungry—whoa, ravenous—reporters .

The next post in this blog is When old newspaper guys meet young new media guys .

Many more can be found on the main index page or by looking through the archives.


Comment Feed Subscribe to this blog's feed
[What is this?]

Recent Responses

Tom McLaughlin
The year's top search results for Yahoo! and Bing
Hello! Reassuring to see that BP oil spill is number one. I will take this to mean, being the eternal optimist that I a...
read all | post a response

Tim S
10 modern ads that are sexist toward men
I have noticed for a number of years that it seems to be ok to bash men, especially Dad, portraying him as a fool, worth...
read all | post a response

FEATURED

Blogger Bios

About

Tell us how you manage unrealistic expectations, meet reporter needs, churn out news when there is none, deal with a client you can't stand, and what you say to people that slam PR. Or anything else that's on your mind.

Ragan Blogs

Coaching Success
BRODY Professional Development
Officiency
K.J. McCorry
The Spark
Denise Ryan
PR Junkie
Michael Sebastian

Other Blogs

- Blog written by team members of Affect Strategies, a strategic public relations, marketing and social media agency located in New York City.
- Shines a brighter light on the subtle roles played by public relations
- Blogging at the intersection of communication and technology
- PRNewser is a blog about Public Relations

- Business communications for the real world

- Les Potter blogs about Strategic Communication and Public Relations

- An award-winning public relations resource

- What would the LEAN Communicator do?

- A gathering place for professional communicators
- Ranting and raving about news, techniques, and development in the world of PR research and evaluation.

- The latest and most effective strategies to market your business.

- The place at the intersection of business, communication and technology.
- Social Network for PR Students, Faculty, and Practitioners

- Conversations about Social Media and Marketing

- educational resource for public relations with hundreds of articles to browse on various PR topics

Home | Internal Communication | Public Relations | Speechwriting | Web Content | Government Communication | Tips & Tactics | Hot Topics | Back to Top
MyRagan | MyManageresNetwork | MyRaganTV | Blogs | Podcasts | Jobs | Forums | eNewsletters
About Us | Copyright 2007 Ragan Communications, Inc. | Privacy Policy | Search | FAQ | Contact Us | Store | RSS RSS | Widgets | Site Map