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'He’s got a gun’: An e-mail subject line that captured my attention

So I’m sitting at work Thursday morning when I receive an e-mail from the International Association of Business Communicators (IABC) with the subject line:

He’s got a gun! Are You Ready for Violence in Your Workplace?

I read it and quickly turned around. “He does?” I thought. “Who’s he? What’s going on?”

My pulse quickened.

“Oh my,” I mumbled. “I picked a helluva day to quit sniffing glue.”

I took a deep breath, exhaled and then read the e-mail.

Yes, it can happen in your organization. Incidents of physical and verbal violence continue to increase in number and in frequency in U.S. and Canadian workplaces. Yes, you can be better prepared than you are now.
One possible scenario:
Tom Wilson, a 20+ year veteran employee who was laid off nine months ago, enters his old office area, chats with the security people (whom he knows well), then proceeds to the lunch room. As he enters the lunch room, he spots his ex-wife, Sandy, at a nearby table. He reaches back and pulls a pistol from his belt at the small of his back. Tom assumes a target practice stance and opens fire. In less than one minute from the time he enters the building, one person is dead, several employees are wounded, pandemonium has broken out, and there appear to be at least 11 hostages . . . . Are you ready for this scenario?

No, I’m not. I don’t even know Tom.

The entire e-mail, which is a promotion for a virtual seminar, is pasted below. Where the ellipses appear, I eliminated administrative details, like the date of the seminar, details about the cost, opt-out instructions and speakers. Make sure you page all the way down to the bottom for the unfortunate pun in bold.

Sure, preparing for any crisis is important, but does anyone else find this e-mail a tad ... sensational?


He's Got a Gun!
Are You Ready for Violence in Your Workplace
?

...

Yes, it can happen in your organization. Incidents of physical and verbal violence continue to increase in number and in frequency in U.S. and Canadian workplaces. Yes, you can be better prepared than you are now.

One possible scenario:

Tom Wilson, a 20+ year veteran employee who was laid off nine months ago, enters his old office area, chats with the security people (whom he knows well), then proceeds to the lunch room. As he enters the lunch room, he spots his ex-wife, Sandy, at a nearby table. He reaches back and pulls a pistol from his belt at the small of his back. Tom assumes a target practice stance and opens fire. In less than one minute from the time he enters the building, one person is dead, several employees are wounded, pandemonium has broken out, and there appear to be at least 11 hostages . . . . Are you ready for this scenario?

What about the quiet bully, she pushes everyone around, always gets her way, and even though every boss and supervisor fears her and knows of her behavior, nothing is being done? She spots you and is heading your way . . . you are instantly uncomfortable. She publically berated you last week.

What of the irate customer or ex-patient who wants to take his revenge on those he perceived wronged him?

According to the U.S. Department of Justice:

1. 1.8 million U.S. employees are assaulted in their workplace annually
2. During the last five years, 14% of Canadian homicides occurred in the workplace
3. England, France, and many other European countries report expanding levels of workplace violence

What are you doing to be prepared for this huge and growing workplace problem? These incidents have enormously high visibility and extremely long-term organizational impact. Are you ready to prevent, mitigate, and de-escalate the circumstances of such events? To properly and safely respond to the worst case scenarios when they happen?

On Wednesday, June 24, 2009, step out of your comfort zone ... to learn about workplace violence prevention, detection, de-escalation, and response approaches.

These two highly experienced experts will discuss the practical components of workplace violence prevention and response programs. They will walk through several cases, talking about the patterns of behavior to expect, the extraordinarily emotional outcomes that these situations cause, and will provide a number of important checklists to help you assess, prepare, rehearse, and execute should situations of violence occur where you work and where you have some responsibility.

You will also walk through response framework templates you can adapt to your organization. You will come away from this program being better able to prevent, detect, deter, de-escalate, and respond to these potentially devastating situations.

Topics:

- 3 components of the ideal workplace violence program
- 4 types of workplace violence
- Advising management (helping to manage their emotions)
- Assessing the violence threat potential of management decisions
- Behavior indicators
- Communicating in explosively emotional circumstances
- Conducting a threat investigation/assessment
- De-escalation techniques
- Detecting early warning signs
- Enhancing safety while reducing contention
- Long-term impacts of localized violence events
- Management briefing strategy
- Managing the victims
- Mitigation strategies
- Patterns of the most devastating workplace violence circumstances
- Planning for triggering or precipitating events (i.e., terminations)
- Safe response strategies
- Using the threat management team approach

Target Audiences (no pun intended):

- Corporate communicators
- Corporate leaders
- Crisis managers
- Employee assistance specialists
- General counsel
- Human resource managers
- Outside agencies
- Safety officers
- Security directors
- Shop stewards/labor leaders

Comments (6)

Cheryl Howard:

I think I would have put "He's got a gun!" in quotes, but the rest seemed fine to me. Maryanne, this email would still be applicable for those in HR and communications who work for global companies. We never want to think the worst, but it's better to have a plan than say "we didn't expect this." Of course, I wouldn't rely on this one workshop to teach me everything I need to know. A visit with your local police is also important.

Christine:

If the subject line had simply stopped at "He's got a gun!" I would have panicked. But since it also included the extra verbiage, it was clear to me right away that it was either an ad for an article, seminar or some other "how-to."

Kent:

Since the eye-catching first sentence was quickly followed by the caveat/question, it was very effectived in grabbing attention. I don't consider it in appropriate. Now, about that "no pun intended" list of target audiences...anytime someone says no pun intended that is exactly what they DO intend...

anon:

Well, it caught my attention, and it was good.

A person was fired recently, and those of us who submitted info that led to that decision have been warned to be very alert to retaliation. When s/he was fired, s/he was so angry that staff in that building asked that the follow-up meeting take place in a different location. The police are involved, and many people are deeply concerned for the safety of their families, homes, and themselves.

That heading felt like a bulls-eye, not sensationalism at all. I wish I could attend it.

Andrea:

If I saw that subject line pop up in my inbox, I'm pretty sure my instict would be to think it's a warning about my office building. It's like someone yelling "I've got a bomb" in an airport to get people's attention to tell them about a 2-for-1 deal on pizza slices.

MaryanneJ:

"... a number of important checklists to help you assess, prepare, rehearse, and execute" is rather unfortunate phrasing too.

As for hitting a target audience that really needs help, that could be problematic. In Canada the people most likely to be killed "on the job" are drug dealers, prostitutes, taxi drivers, police officers, and convenience/liquor store clerks. (A quick check of statistics indicates you would have to include drug dealers and prostitutes to get up to 14%.)

Those most likely to be assaulted on a legitimate job are those who work in the social services, health care, and security professions, as well as taxi and bus drivers. Violence by co-workers is much less common than assault or abuse by clients. About a quarter of co-worker violence is sexual, which I don't see covered in the seminar.

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This page contains a single entry from the blog posted on May 29, 2009 5:00 AM .

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