Gawker has put together a 3 minute “sizzle reel”—basically, a video to attract advertisers.

Most sizzle reels celebrate the company that created it. Gawker’s version highlights all the people that despise not only the site but blogging in general.

The video includes a gem from the Pulitzer Prize winning author of Friday Night Lights, Buzz Bissinger. It's an excerpt from an April 2008 episode of Costas Now in which Bissinger rips Will Leitch, the founding editor of sports blog Deadspin.

“I really think you’re full of sh**,” Bissinger says, “because I think blogs are dedicated to cruelty; they’re dedicated to journalistic dishonesty; they’re dedicated to speed.”

(Bissinger was elected to the Deadspin Hall of Fame on August 26, 2008.)

Anyway, here’s the Gawker video: