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The Chicago Tribune fooled me.
I was walking down a Chicago street today when I glanced at a newspaper box containing the RedEye, which is the free commuter daily the Chicago Tribune prints. As you can see with this 2008 edition (below), RedEye cover designs are often splashy.
Today's issue of the RedEye had the Target logo plastered in the middle of the cover with a headline screaming “Bullseye Bazaar.”
Knowing this Bullseye Bazaar is the temporary store Target has opened on Michigan Avenue, in the Tribune Towers, I thought: Wow! Front page, good PR for Target. I should get someone from there on the phone and see how they did it. So I grabbed a copy and stuffed it away.
Man am I naïve. It wasn’t Target’s PR guy I needed to contact, but their advertising agency instead.
Turns out the front page was actually a wrap ad, meant to look very similar to the actual cover of the RedEye—similar enough to fool a passerby. (Atop the wrap ad it says, "Your Full RedEye Inside.") Chris Pine, from the new Star Trek movie, is on the real cover. I noticed it after I actually sat down to read the paper.
Touché, Sam Zell. (But thanks for the reminder on the Bullseye Bazaar, seriously.)
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This page contains a single entry from the blog posted on May 7, 2009 12:15 PM .
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Good list, tho a bit US-centric. The world is full of unmitigated PR gaffes; Renault's F1 race fixing; UK PM Gordon Brow...
Comments (9)
Yipes! Er..ahem...yes very tight fitting. Don't look too close.
Posted by Manly Man | June 11, 2009 1:54 PM
Posted on June 11, 2009 13:54
Alright, I should jump in to defend myself--not for my opinions but my clothes. (After all, this conversation derailed immediately.) I stand by what I'm wearing: cotton slacks, pink shirt, brown shoes (which are out of the shot, obviously) and a brown belt. It's spring; it's a perfect outfit.
Posted by Michael Sebastian | June 4, 2009 8:35 AM
Posted on June 4, 2009 08:35
That's why avatars are from the neck up...notice his hair and patrick dempsey stubble are perfect.
Posted by josh | June 3, 2009 1:00 PM
Posted on June 3, 2009 13:00
Since we are all here to learn: What did it teach us that all the comments so far are about what The Kid is wearing?
It was, I confess, the first thing I noticed, too. I'm so ashamed!
Posted by DaisyB | May 27, 2009 3:59 PM
Posted on May 27, 2009 15:59
Mr. Kid -- C'mon...doesn't he look kinda sexy in those tight pants? I hear ragan select subscribers get to see the staff in hipper clothes.
Posted by AnchorageKC | May 11, 2009 1:21 PM
Posted on May 11, 2009 13:21
I can't see the comments.
Posted by Lola | May 11, 2009 1:15 PM
Posted on May 11, 2009 13:15
Target's PR Team for the Bullseye Bazaar are all gal and no guy:)
Posted by Anonymous | May 10, 2009 11:54 PM
Posted on May 10, 2009 23:54
Mr. Kid,
Those are actually tight-fitting cotton slacks, not jeans. But thanks for your keen sartorial eye.
Posted by Michael Sebastian | May 8, 2009 2:22 PM
Posted on May 8, 2009 14:22
Dude, Wearing your tight-fitting shirt tucked into your pants with tight-fitting jeans and q boring belt is so uncool. Hurts your cred. Loosen up.
Love,
The California Kid
Posted by The California Kid | May 8, 2009 12:36 PM
Posted on May 8, 2009 12:36